'Treat Yourself' is the name of an all-new vegan candy line from Dylan Lauren, the owner of Dylan's Candy Bar and the daughter of fashion designer Ralph Lauren.
The vegan-friendly candy line boasts sour straws and sour unicorn magic candies and a simple style of packaging that helps to differentiate the new offerings from existing products. As Lauren herself describes: "because everything else is so colorful, I want people to understand it's vegan, it's gluten-free, nut-free, allergen-free."
From gelatin in gummy bears to candies coated with confectioner’s glaze (which comes from an insect secretion), it can be a challenge for vegans to indulge their sweet tooth with products that won't compromise their stance on the ethical treatment of animals and the planet.
Image Credit: CBS News
What's Driving This Trend
- Vegan Candy
- Disruptive innovation opportunity: Develop innovative and delicious vegan candy options that cater to the growing demand for plant-based treats.
- Vegan Packaging
- Disruptive innovation opportunity: Design eco-friendly and informative packaging specifically tailored for vegan-friendly products to help consumers easily identify and choose ethical options.
- Allergen-free Candy
- Disruptive innovation opportunity: Create a range of allergen-free candies that provide a safe and enjoyable treat experience for individuals with dietary restrictions or allergies.
Who This Affects Most
- Confectionery
- Disruptive innovation opportunity: Incorporate vegan and allergen-free options into confectionery product lines to cater to the increasing consumer demand for ethical and inclusive treats.
- Packaging
- Disruptive innovation opportunity: Develop sustainable and informative packaging solutions that align with the rise of vegan-friendly products and help consumers make informed choices.
- Plant-based Food
- Disruptive innovation opportunity: Explore the intersection of vegan-friendly candy and the broader plant-based food industry by creating innovative plant-based candy alternatives that appeal to health-conscious consumers.
