The Hancocks vegan sweets range has been unveiled ahead of 2022 to gear the brand up for Veganuary and help make the process of shifting towards vegan-friendly foods easier for consumers. The collection of sweets includes a number of additions to the Kingsway pick & mix varieties along with Skull Sweets, fizzy flavors and more. The lineup also includes vegan options from Moo Free, Tony Chocoloney and Dirty Cow.
Marketing Communications Manager Chris Smith spoke further on the new Hancocks vegan sweets range saying, "Veganuary is a huge movement that has grown year on year. Vegan confectionery has grown in popularity in recent years and with round three per cent of people in the UK following a vegan lifestyle and seven per cent a vegetarian, is only likely to grow. We encourage retailers to ensure they have plenty of stock to appeal to customers taking part in veganuary and at the beginning of the year, when customers may be looking for treats that adhere to their new year’s resolutions.”
What's Driving This Trend
- Vegan Sweets
- The trend of vegan sweets is on the rise and companies could expand their offerings to meet consumer demand.
- Veganuary
- The trend of Veganuary presents opportunities for companies to innovate and create more plant-based products.
- Vegetarianism
- The trend of vegetarianism is growing, which presents businesses with the opportunity to expand their product lines and cater to this demographic.
Who This Affects Most
- Food and Beverage
- The food and beverage industry could capitalize on the rise of vegan and vegetarian trends by creating more products that cater to these diets.
- Retail
- Retailers could benefit from the Veganuary trend by ensuring they have plenty of vegan products in stock to cater to the growing demand.
- Candy Manufacturing
- Candy manufacturers could innovate by creating new plant-based products and expanding their vegan options to meet consumer demand.
