Pop Cultured Consumption

Menu items take inspiration from pop culture references for mass appeal

Implications - QSR brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels.
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
35,236 Total Clicks
Jul 17 - Jul 18
Fresh and Warm
Pop CultureLifestyleFoodDrinking
Featured Examples
Cartoon-Themed Burger Kits - Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
SCORE 8.9
This Week and V. Hot 318 Clicks Pub: Jul 4, 18
Cartoon-Themed Burger Kits
Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
A number of meal kit collaborations with celebrities and renowned chefs have been launched over the past year and now, Blue Apron is partnering with Bob’s Burgers to launch a series of burger... [More]
Collaborative Celebrity Meal Kits - The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
SCORE 7.6
This Quarter and Hot 455 Clicks Pub: May 11, 18
Collaborative Celebrity Meal Kits
The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
Outside of offering its subscription service through online channels, Blue Apron recently announced that it will be launching in-store meal kits—and this summer, foodies will be able to get their... [More]
Wizard-Themed Dinner Series - The Library in Covent Garden is Hosting a Harry Potter Dinner Series
SCORE 4.6
Average 356 Clicks Pub: Jul 6, 17
Wizard-Themed Dinner Series
The Library in Covent Garden is Hosting a Harry Potter Dinner Series
The Library in London’s Covent Garden is hosting a wizard-themed dinner series this summer that has fans bubbling with excitement. This won’t be just any wizarding experience however as... [More]
Anime Princess Menus - Universal Studios Japan is Launching a Special Sailor Moon Food Menu
SCORE 4.4
This Year and Average 872 Clicks Pub: Dec 23, 17
Anime Princess Menus
Universal Studios Japan is Launching a Special Sailor Moon Food Menu
As part of its ongoing Universal Cool Japan project, Universal Studios Japan has been creating attractions inspired by anime and video games and in the upcoming year, fans will be able to look... [More]
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