Pop Cultured Consumption

Menu items take inspiration from pop culture references for mass appeal

Implications - QSR brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels.

Workshop Question - In what ways could you adapt your product or service offerings to be more in line with your consumer's lifestyle and interests?
SCORE 6.2
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39,695 Total Clicks
Jul 17 - Jul 18
This Year and Warm
Pop CultureLifestyleFoodDrinking
Featured Examples
Collaborative Celebrity Meal Kits - The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
SCORE 6.8
This Year and Warm 981 Clicks Pub: May 11, 18
Collaborative Celebrity Meal Kits
The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
Outside of offering its subscription service through online channels, Blue Apron recently announced that it will be launching in-store meal kits—and this summer, foodies will be able to get their... [More]
Cartoon-Themed Burger Kits - Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
SCORE 7.7
This Year and Hot 653 Clicks Pub: Jul 4, 18
Cartoon-Themed Burger Kits
Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
A number of meal kit collaborations with celebrities and renowned chefs have been launched over the past year and now, Blue Apron is partnering with Bob’s Burgers to launch a series of burger... [More]
Wizard-Themed Dinner Series - The Library in Covent Garden is Hosting a Harry Potter Dinner Series
SCORE 4.2
Average 403 Clicks Pub: Jul 6, 17
Wizard-Themed Dinner Series
The Library in Covent Garden is Hosting a Harry Potter Dinner Series
The Library in London’s Covent Garden is hosting a wizard-themed dinner series this summer that has fans bubbling with excitement. This won’t be just any wizarding experience however as... [More]
Anime Princess Menus - Universal Studios Japan is Launching a Special Sailor Moon Food Menu
SCORE 3.8
This Year and Mild 1,159 Clicks Pub: Dec 23, 17
Anime Princess Menus
Universal Studios Japan is Launching a Special Sailor Moon Food Menu
As part of its ongoing Universal Cool Japan project, Universal Studios Japan has been creating attractions inspired by anime and video games and in the upcoming year, fans will be able to look... [More]
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