Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pop Cultured
Consumption
Menu items take inspiration from pop culture references for mass appeal.
4.0
Trend score
Trend
What is the Pop Cultured Consumption trend?
Pop Cultured Consumption: Food brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels.
Trend themes
Themes within the Pop Cultured Consumption trend
Three behaviours holding the trend together01
Pop Culture References
Food brands are adapting their menu items to mimic cult tv shows and celebrity figures for mass appeal.
02
Themed Food Menus
Restaurants and theme parks are launching themed food menus inspired by pop culture to attract fans.
03
Celebrity Meal Kits
Meal kit companies are collaborating with celebrities and renowned chefs to offer unique recipe kits to consumers.
Industry implications
What the Pop Cultured Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage pop culture references to add a fun and unique twist to menu items and attract fans.
For
Entertainment
The entertainment industry can collaborate with food brands and restaurants to create themed food menus and enhance the fan experience.
For
E-commerce
The e-commerce industry can partner with meal kit companies and celebrities to offer exclusive recipe kits and reach a wider audience.
Workshop question
In what ways could you adapt your product or service offerings to be more in line with your consumer's lifestyle and interests?
Trend signals
Trend signals for Pop Cultured Consumption
Trend score 4.0 out of 10, from popularity 61%, activity 52%, freshness 8%.
Popularity61%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pop Cultured Consumption trend
5 featured examples from Jul 6, 2017 to May 5, 2019CategoryLifestyle
Collaborative Celebrity Meal Kits
The Blue Apron x Chrissy Meal Kits Share Eats by Chrissy Teigen
Meal kit services can leverage collaborations with celebrities to differentiate their product offerings and attract new customers.
CategoryLifestyle
Cartoon-Themed Burger Kits
Blue Apron is Sharing Recipe Kits Inspired by Bob's Burgers
Meal kit delivery services have the opportunity to create exclusive collaborations with celebrities or shows, enhancing their product offerings and attracting new customers.
CategoryPop Culture
Wizard-Themed Brunches
The Wizard's Brunch & Dinner is Coming to New York City This August
Hotels, restaurants, and event spaces can design themed experiences and pop-up events to attract customers and create memorable experiences.
CategoryLifestyle
Wizard-Themed Dinner Series
The Library in Covent Garden is Hosting a Harry Potter Dinner Series
Hotels, restaurants, bars, and other hospitality businesses can create themed events and experiences to attract customers and offer an immersive experience.
CategoryLifestyle
Anime Princess Menus
Universal Studios Japan is Launching a Special Sailor Moon Food Menu
Restaurants and cafes can tap into the anime fan market by offering themed menus and dining experiences, as seen with the Sailor Moon food menu at Universal Studios Japan.
