Menu items take inspiration from pop culture references for mass appeal
Implications - Food brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels.
Workshop Question - In what ways could you adapt your product or service offerings to be more in line with your consumer's lifestyle and interests?
Trend Themes
1. Pop Culture References - Food brands are adapting their menu items to mimic cult tv shows and celebrity figures for mass appeal.
2. Themed Food Menus - Restaurants and theme parks are launching themed food menus inspired by pop culture to attract fans.
3. Celebrity Meal Kits - Meal kit companies are collaborating with celebrities and renowned chefs to offer unique recipe kits to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage pop culture references to add a fun and unique twist to menu items and attract fans.
2. Entertainment - The entertainment industry can collaborate with food brands and restaurants to create themed food menus and enhance the fan experience.
3. E-commerce - The e-commerce industry can partner with meal kit companies and celebrities to offer exclusive recipe kits and reach a wider audience.
5 Featured, 37 Examples:
88,173 Total Clicks
Date Range:
Jul 17 — May 19
Trending:
Warm
Consumer Insight Topics:
