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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,775 more

Pop Cultured Consumption

Menu items take inspiration from pop culture references for mass appeal

Implications - Food brands are making nods to pop culture references by adapting their menu items to mimic cult tv shows and celebrity figures. From burgers adapted to reference popular cartoons to entire menus inspired by children's movies, these examples not only showcase a desire from brands to connect with consumer interests, but it also showcases a willingness to take risks by integrating very niche, specific references into brands' mass marketing channels.
Workshop Question - In what ways could you adapt your product or service offerings to be more in line with your consumer's lifestyle and interests?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
63,609 Total Clicks
Date Range:
Jul 17 — May 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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