Muggles get your beer steins ready because the 'Wizards and Witches Beer Festival' is coming to a US city near you. With all the alcoholic Butterbeer you can drink, this festival is the perfect opportunity to meet fellow Hufflepuffs, Ravenclaws, Slytherins, or Gryffindors.
The Wizards and Witches Beer Festival is a multi-city festival that kicked off in San Diego this past November and runs until May 2019. The event is hosted by Rock Star Beer Festivals and promises plenty of "magic, debauchery, and mischief" at every event. Even the settings will reflect the Harry Potter world, with many set inside historic buildings and modified churches. There will also be over 20 winter, pumpkin, and holiday ales to sample—alongside the boozy Butterbeer, of course.
Image Credit: <i> Maui Diego.</i>
Why This Trend Is Growing
- Wizard-themed Beer Festivals
- Opportunity to tap into the growing trend of wizard-themed events by creating unique beers and experiences that cater to Harry Potter fans.
- Alcoholic Butterbeer
- Innovation opportunity to develop and market new alcoholic versions of Butterbeer, a popular beverage from the Harry Potter series.
- Historic Building Events
- Disruptive innovation opportunity to host events in historic buildings, providing a unique and immersive experience for attendees.
Industries Being Reshaped
- Event Planning
- Opportunity for event planning companies to tap into the wizard-themed festival trend and create specialized events for Harry Potter fans.
- Craft Beer
- Innovation opportunities for craft breweries to create wizard-themed beers and partner with wizard-themed festivals to reach a niche market.
- Hospitality
- Opportunity for hotels and venues to collaborate with wizard-themed festivals, offering package deals and themed accommodations for attendees.
