'Pasta Wiz,' a newly opened restaurant in the Brooklyn neighborhood of Williamsburg, stands out from other Italian restaurants as much for its decor choices as for the food itself. The restaurant bases itself off of the 'Harry Potter' franchise, with ample references to magic in general and to the specifics of the beloved fantasy story as well.
Pasta Wiz's property is an old Brooklyn building, which helps elicit the red brick grandeur of Hogwarts as seen in the Harry Potter films. To add to that aura, the restaurant is decked out with things like chandeliers, candles, broomsticks, and plenty of exposed wood -- all of which are either explicit or implicit references to the franchise.
The restaurants menu items all have wizardly names as well, with things like 'Magic Meatballs' and 'Dragon's Blood Smoothies.'
Key Themes Behind This Trend
- Themed Restaurants
- Creating restaurants that are based on a theme to offer a unique dining experience.
- Nostalgic Dining
- Bringing elements of nostalgic entertainment and experiences to dining.
- Instagramable Food and Decor
- Creating aesthetically pleasing items that are ideal for Instagram and social media content.
Where This Applies
- Restaurants
- Creating or integrating themed restaurants to attract new customers and offer a unique dining experience.
- Entertainment
- Creating immersive and nostalgic experiences for customers to have fun and make memories.
- Food and Beverage
- Taking advantage of the growing trend of Instagram and social media presence and creating menu items and decor that is both visually pleasing and shareable on social media.
