Blue Apron meal kits are reportedly set to appear outside of the subscription service and will soon be found in regular grocery stores. The company has begun active conversations with multiple supermarkets to introduce a version of the kits to store shelves by the end of 2018. Blue Apron has yet to reveal which retailers will be carrying its product, but the reshaping of the brand's business model promises to deliver the same culinary quality at local retailers.
The release of supermarket Blue Apron meal kits is sure to appeal to meal-prep fans that have trouble committing to subscription services. The revamped service will also allow home-chefs a greater level of flexibility as meals can be picked up on a whim, rather than planned out weeks in advance.
Image Credit: Blue Apron