Blue Apron meal kits are reportedly set to appear outside of the subscription service and will soon be found in regular grocery stores. The company has begun active conversations with multiple supermarkets to introduce a version of the kits to store shelves by the end of 2018. Blue Apron has yet to reveal which retailers will be carrying its product, but the reshaping of the brand's business model promises to deliver the same culinary quality at local retailers.
The release of supermarket Blue Apron meal kits is sure to appeal to meal-prep fans that have trouble committing to subscription services. The revamped service will also allow home-chefs a greater level of flexibility as meals can be picked up on a whim, rather than planned out weeks in advance.
Image Credit: Blue Apron
What Makes This Trend Stand Out
- Supermarket-ready Meal Kits
- The trend of supermarket-ready meal kits presents an opportunity for subscription-based meal kit companies to expand their reach and cater to a wider range of customers.
- Expanded Retail Distribution
- The expansion of Blue Apron's retail distribution signifies a trend of meal kit companies seeking new avenues for growth and market penetration.
- Increased Convenience and Flexibility
- The availability of Blue Apron meal kits in supermarkets offers greater convenience and flexibility to consumers, allowing them to easily access meal kits without the commitment of a subscription.
Sectors Adopting This
- Meal Kit Subscription Services
- The introduction of supermarket-ready meal kits opens up opportunities for meal kit subscription services to tap into a larger customer base and increase their revenue streams.
- Retail Grocery
- Supermarkets and grocery stores have the opportunity to partner with meal kit companies and offer their customers a convenient and ready-to-cook meal solution.
- Food Delivery Services
- The expansion of Blue Apron into supermarkets reflects a trend of food delivery services exploring new distribution channels and diversifying their business models.
