Skincare brands incorporate carrot oil into their products
Implications - The incorporation of carrot oil into skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties. These products are a reaction to the increased importance that consumers place on self-care and beyond that, natural forms of it.
Workshop Question - How could your brand cater to the consumer preference for naturality within its area of expertise?
Trend Themes
1. Natural Ingredients - The trend of using natural ingredients like carrot oil in skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties
2. Customization - Companies like Loli are offering a 'Blend It Yourself' option that helps consumers to make their own products to either cleanse, hydrate or treat
3. Adaptive Makeup - Shiseido created a new tinted moisturizer for its Waso line, called the 'Color-Smart Day Moisturizer,' that adapts to any skin tone
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry is witnessing a surge in the use of natural ingredients and customization options to cater to consumer preferences
2. Health and Wellness - The trend of using natural and nourishing ingredients like carrot oil in food and personal care products reflects a broader trend towards health and wellness
3. Environmental Sustainability - Brands like Han Skin Care Cosmetics, that make pure and high-quality makeup without artificial fragrances, are catering to consumers who prioritize environmental sustainability
