Category
Fashion
Scaled Restraint
Trend cluster
Category
Carrot
Curation
Skincare brands incorporate carrot oil into their products.
3.4
Trend score
Trend
What is the Carrot Curation trend?
Carrot Curation: The incorporation of carrot oil into skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties. These products are a reaction to the increased importance that consumers place on self-care and beyond that, natural forms of it.
Trend themes
Themes within the Carrot Curation trend
Three behaviours holding the trend together01
Natural Ingredients
The trend of using natural ingredients like carrot oil in skincare and beauty products is on the rise, allowing brands to more realistically tout their items as ones that have beneficial properties
02
Customization
Companies like Loli are offering a 'Blend It Yourself' option that helps consumers to make their own products to either cleanse, hydrate or treat
03
Adaptive Makeup
Shiseido created a new tinted moisturizer for its Waso line, called the 'Color-Smart Day Moisturizer,' that adapts to any skin tone
Industry implications
What the Carrot Curation trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is witnessing a surge in the use of natural ingredients and customization options to cater to consumer preferences
For
Health and Wellness
The trend of using natural and nourishing ingredients like carrot oil in food and personal care products reflects a broader trend towards health and wellness
For
Environmental Sustainability
Brands like Han Skin Care Cosmetics, that make pure and high-quality makeup without artificial fragrances, are catering to consumers who prioritize environmental sustainability
Workshop question
How could your brand cater to the consumer preference for naturality within its area of expertise?
Trend signals
Trend signals for Carrot Curation
Trend score 3.4 out of 10, from popularity 58%, activity 35%, freshness 8%.
Popularity58%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Carrot Curation trend
6 featured examples from Nov 7, 2017 to May 19, 2018CategoryArt & Design
Tailor-Made Beauty Products
Loli's 'Blend It Yourself' Lets Consumers Make Their Own Care Items
The beauty industry can explore the disruptive innovation opportunity of offering customizable solutions for consumers to create their own skincare products.
CategoryFashion
Color-Adapting Tinted Moisturizers
Shiseido Added a New Tinted Moisturizer to It's Waso Line
Cosmetics industry can capitalize on the demand for color-adapting tinted moisturizers, SPF 30 products, and minimal ingredient beauty routines.
CategoryLifestyle
Grain-Based Beauty Smoothies
This Grain Smoothie Focuses on Enhancing the Skin
Opportunity for beauty brands to incorporate grain-based ingredients into their product lines for enhanced skin benefits.
CategoryFashion
Kale-Infused Facial Wipes
YES TO's Cleansing Facial Wipes are Touted as "Nutrition-Boosting"
Companies in the beauty industry can capitalize on the evolving consumer preference for natural and plant-based ingredients in skincare products.
CategoryFashion
Genderless Body Oils
'The Body' by Neighbourhood Botanicals Boasts Scent That's Suitable for All
The beauty and personal care industry can capitalize on the demand for gender-neutral and natural skincare products by expanding their product lines and marketing efforts.
CategoryFashion
Nourishing Free-From Cosmetics
Han Skin Care Cosmetics Crafts Pure, High-Quality Cosmetics
Companies can invest in research and development to create cosmetics that are without harmful substances, making it more attractive to customers who value healthy makeup options.
