ZAFUL, an online fast fashion brand for women between the ages of 18 and 25, recently shared its first London Fashion Week collection with Victor Wong SS19 eyewear—together, the ZAFULxVictor Wong collection dubbed 'Venus 2028' served as an exploration and celebration of women.
Through a summery, ice cream-colored selection of clothing pieces, the ZAFULxVictor Wong collection offered a look at "how women and beauty can be emotional, soft and delicate but also powerful, strong and thought-provoking." The expressive collaboration captures the independent and expressive spirit of the ZAFUL girl, which sets the tone for ZAFUL's global campaign.
Following London Fashion Week, the online fashion brand will be launching other offline activities and events, including pop-up stores to engage with its young consumers in a brick-and-mortar format.
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