In addition to being notable for having dynamic chewing gum flavors like Sour Fruit Remix, Dragon-Slaying Spearmint and Peppermint with Bite, Project 7's Midnite range is packed with beneficial B Vitamins for added energy.
The pocket-sized chewing gum packs include Vitamins B6 and B12, both of which are ideal for providing a boost of energy throughout the day. While the majority of Project 7's chewing gum products are packaged in white pouches, these ones set themselves apart by adopting a dark branding scheme and bold, imaginative hand-drawn illustrations with sharks, jellyfish and dragons.
Now more than ever, consumers are looking for easy ways to integrate vitamins into their daily routines, without having to consciously stop and take a moment to pop open a bottle of pills and swallow them with a glass of water.
Key Themes Behind This Trend
- Vitamin-enriched Gum
- Disruptive innovation opportunity: Develop vitamin-enriched gum with unique flavors and packaging to appeal to health-conscious consumers.
- Convenient Vitamin Integration
- Disruptive innovation opportunity: Explore alternative formats for integrating vitamins into consumers' daily routines, such as chewing gum.
- Creative Branding for Health Products
- Disruptive innovation opportunity: Combine unique and imaginative branding with health-focused products, like Project 7's dark branding scheme and hand-drawn illustrations.
Where This Applies
- Wellness Products
- Disruptive innovation opportunity: Create innovative wellness products that provide a convenient and enjoyable way to consume essential vitamins and nutrients.
- Confectionery
- Disruptive innovation opportunity: Revolutionize the confectionery industry by developing vitamin-enriched chewing gum with exciting flavors and packaging.
- Health Supplements
- Disruptive innovation opportunity: Transform the health supplements industry by introducing alternative formats, such as vitamin-enriched gum, for easy and on-the-go consumption.
