Frigg's Blissful Beauty Gems are all-natural functional candies for adults that are made with CBD and other beneficial ingredients. Thanks to ingredients like mango puree, the functional edibles are enjoyable to eat and at the same time, they help to support healthier-looking hair and skin with passionflower, adaptogenic ashwagandha and silica-rich bamboo extract.
The brand notes that these are not gummies but "pate de fruits," based on French confections that are "99% Fruit Puree and ... more akin to a smooth thick jam with a sugar crust." Packed with ingredients to amplify beauty and reduce stress, the fruity gems are made with a handful of additions like full-spectrum hemp oil, pectin, sugar, lime juice and biotin.
For those who love to approach beauty from the inside out, the brand also makes herbal tea.
Key Themes Behind This Trend
- Functional CBD Edibles
- Opportunity for companies to develop CBD-infused edibles with added health benefits such as adaptogen and fruit extracts to appeal to health-conscious consumers.
- All-natural Beauty Supplements
- Disruptive innovation opportunity in developing all-natural supplements with ingredients like biotin and bamboo extract to promote healthier-looking hair and skin.
- Alternative Confections
- Opportunity for companies to introduce alternative forms of confections like French pate de fruits, using natural and functional ingredients, to entice and meet the demands of health-conscious consumers.
Where This Applies
- CBD Industry
- Companies can capitalize on the growing CBD industry by introducing functional CBD edibles with natural ingredients to cater to the wellness trend.
- Beauty Industry
- Disruptive innovation opportunity for the beauty industry to introduce all-natural supplements as an alternative to traditional beauty products.
- Confectionery Industry
- Opportunity for the confectionery industry to introduce alternative forms of confections made with natural and functional ingredients to appeal to health-conscious consumers.
