This Short Video Shows How Overwhelming Some Interactions Can Be
Riley von Niessen — April 6, 2017 — Social Good
Holly, a young girl who lives in the UK, reportedly used this autism PSA to show her classmates a little of what she experiences on a daily basis.
Although the interactions that occur throughout the video would seem entirely arbitrary to those who don't have developmental disabilities, the rushed conversations cause Holly, also the star of the video, to become increasingly troubled. At the beginning of the autism PSA, Holly hops onto a bus, where she's greeted by a bus driver who asks where she's off to. When she takes time to utter a response, he asks if she's alright. She avoids the conversation and sits down, only to have another child quickly ask her more questions. Throughout the day, memories of the questions pile up, and she eventually has a meltdown.
By depicting how overwhelming too much information at once can be for those with developmental disabilities, this autism PSA aims to show viewers that they need to be patient when engaging in conversation.
Although the interactions that occur throughout the video would seem entirely arbitrary to those who don't have developmental disabilities, the rushed conversations cause Holly, also the star of the video, to become increasingly troubled. At the beginning of the autism PSA, Holly hops onto a bus, where she's greeted by a bus driver who asks where she's off to. When she takes time to utter a response, he asks if she's alright. She avoids the conversation and sits down, only to have another child quickly ask her more questions. Throughout the day, memories of the questions pile up, and she eventually has a meltdown.
By depicting how overwhelming too much information at once can be for those with developmental disabilities, this autism PSA aims to show viewers that they need to be patient when engaging in conversation.
Trend Themes
1. Increased Awareness of Autism - Creating PSAs that depict the experiences of individuals with autism can help increase awareness and understanding of the condition.
2. Importance of Patience and Sensitivity - This PSA highlights the importance of being patient and sensitive when engaging in conversation with individuals with developmental disabilities.
3. Visual Storytelling for Education - Using visual storytelling techniques in PSAs can effectively educate the audience about the challenges faced by individuals with autism.
Industry Implications
1. Education - The education industry can utilize these PSAs as teaching tools to foster empathy and understanding among students.
2. Advertising - Advertising agencies and marketers can incorporate the theme of patience and inclusiveness in their campaigns to reach a broader audience.
3. Mental Health and Disability Services - Organizations in the mental health and disability services industry can utilize these PSAs to promote their services and provide resources for individuals with autism.
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