The Signsbury’s grocery store has been launched by UK retailer Sainsbury's as part of the company's initiative to help celebrate community, inclusively and spread awareness for the hard-of-hearing community.
The grocery store is located in Bath and comes as a part of the brand's 150 Days of Community initiative to help foster a more inclusive experience for employees and consumers alike. Over 100 members of the retail store's team took British Sign Language (BSL) lessons, which they will put to the test from July 18 to 21 when they greet customers, discuss the weather and much more using sign language.
The Signsbury’s initiative was explained by Store manger at Sainsbury's Paul Robertson who said, "When I heard about our 150 Days of Community scheme, I thought it was the perfect time to use the opportunity to explore new ways to make our store more deaf-friendly. We have many hard of hearing customers in Bath and always want to make their experience as brilliant as possible, and we hope Signsbury’s will help better their time in store even more.”