Be My Eyes and Tesco are Making Shopping More Accessible
Laura McQuarrie — October 15, 2025 — Business
References: bemyeyes & marketing-beat
In celebration of World Sight Day, Be My Eyes and Tesco announced a six-month pilot partnership, bringing real-time support to blind and partially sighted customers. As such, Tesco is the first major supermarket in Europe to join Be My Eyes to offer on-demand support for blind and partially sighted customers.
The Be My Eyes app is known for connecting visually impaired users with sighted volunteers via live video for real-time assistance, and with this collab, Be My Eyes users can connect directly with Tesco colleagues via the app to receive personalized visual assistance while shopping. This pilot program will help with everything from identifying on-shelf products to confirming sizes, variants and expiry dates, as well as verifying special Clubcard offers, promotions and loyalty card rewards.
The Be My Eyes app is known for connecting visually impaired users with sighted volunteers via live video for real-time assistance, and with this collab, Be My Eyes users can connect directly with Tesco colleagues via the app to receive personalized visual assistance while shopping. This pilot program will help with everything from identifying on-shelf products to confirming sizes, variants and expiry dates, as well as verifying special Clubcard offers, promotions and loyalty card rewards.
Trend Themes
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Real-time Visual Assistance — Advancements in live video assistance for visually impaired individuals are transforming accessibility, offering opportunities for more integrated retail experiences.
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Retail Accessibility Collaboration — Partnerships between tech services and retailers are emerging to enhance in-store accessibility, fostering new models of customer support.
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Tech-enabled Customer Service — Integrating technology with customer service in physical stores is significantly improving the shopping experience for individuals with disabilities.
Industry Implications
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Retail — The retail industry is incorporating innovative accessibility solutions to cater to customers with unique needs, setting a precedent for inclusive shopping experiences.
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Assistive Technology — Developments in assistive technology are expanding the market for tools that bridge the gap between digital and physical shopping environments for the visually impaired.
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Mobile Applications — Mobile applications are becoming indispensable tools for providing real-time, personalized assistance, revolutionizing the way visually impaired users interact with businesses.
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