One might not associate the World Series with Tacos, but Taco Bell's Steal a Base, Steal a Taco promotion is aiming to change that narrative.
For the seventh year in a row, the fast food chain will be offering free tacos to everyone in America once a player steals the first base in the World Series. However, this year the brand aims to do things a little differently, as a partnership with BetMGM means that fans can wager real money.
Will Bortz, Director of Brand Partnerships and Sponsorships at Taco Bell stated that, "When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in 'Steal A Base, Steal A Taco' felt like a natural extension for us."
Key Themes Behind This Trend
- Sports-food Partnerships
- Exploring collaborations between sports and food brands to create unique promotions and experiences.
- Gamification of Promotions
- Integrating gambling elements into promotional campaigns to engage consumers and drive participation.
- Alternative Marketing Strategies
- Utilizing unconventional approaches to marketing, like offering free products based on specific events or outcomes.
Where This Applies
- Fast Food
- Leveraging partnerships and innovative promotions within the fast food industry to attract and retain customers.
- Sports Betting
- Exploring opportunities to collaborate with food brands and create innovative promotions that intersect with the sports betting industry.
- Marketing and Advertising
- Adopting alternative marketing strategies to create unique and engaging campaigns that resonate with consumers.
