fresh&co, a family-owned restaurant chain that caters to vegan, vegetarian, gluten-free, and meat-lover customers, recently launched its plant-based winter menu for breakfast, lunch, and dinner dishes.
The 2020 fresh&co plant-based winter menu includes the vegetarian 'Beyond Breakfast Bowl' with Beyond Sausage, two eggs, avocado, braised kale, organic quinoa, and hot sauce; gluten-free 'Turkey Avocado Sandwich' with smoked turkey, avocado, pepper jack cheese, arugula, tomato, chipotle aioli served on gluten-free Pullman Bread; and the vegan 'Impossible Meatball Parm' with Impossible Meatballs, San Marzano tomato sauce, vegan cheese, fresh basil served on a Baguette.
fresh&co is also re-introducing some favorite dishes including the Questlove’s Cheesesteak -- a vegetarian sandwich made with plant-based Impossible meat and served with cheese sauce, banana pepper relish served on an Amoroso’s Roll. A portion of the sales from this sandwich will be donated to the Food Education Fund at Food and Finance High School.
Image Credit: fresh&co
What Makes This Trend Stand Out
- Plant-based Winter Menus
- Expanding plant-based options for winter menus allows restaurants to cater to a growing demand for vegan and vegetarian dishes, offering innovative alternatives to traditional comfort foods.
- Beyond Meat Alternatives
- Incorporating Beyond Sausage and Impossible Meatballs into menu items creates more choices for customers seeking plant-based protein options, presenting an opportunity for restaurants to tap into the popularity of these alternative meat products.
- Charitable Food Initiatives
- Partnering with charitable organizations and donating a portion of sales to food education programs not only gives back to the community but also helps to differentiate a restaurant brand and attract socially conscious consumers.
Sectors Adopting This
- Restaurant/catering
- The restaurant and catering industry can embrace the plant-based trend by expanding their menu offerings with innovative and delicious plant-based dishes.
- Food and Beverage
- The food and beverage industry has an opportunity to innovate by incorporating Beyond Sausage and Impossible Meatballs into a variety of products, offering consumers more plant-based protein options.
- Non-profit/education
- Non-profit organizations and educational institutions can collaborate with restaurants to create charitable initiatives that support food education and raise funds for worthy causes.
