Taco Bell Will Launch a Dedicated Vegetarian Menu Across US Locations
Daniel Johnson — September 13, 2019 — Business
Taco Bell will launch a dedicated vegetarian menu across its United States Locations. The dedicated Vegetarian menu will be certified by the American Vegetarian Association, AVA. The fast-food chain will also launch a new campaign to get the word to customers, alongside a new menu with a green emblem to show its AVA approval. The fast food chain was testing vegetarian items earlier this year, in order to try-test items with consumers before an official launch.
The new menu items are the result of the brand looking to appeal to more health-focused consumers. The new vegetarian items include a Black Bean Quesarito and a Black Bean Crunchwrap Supreme. The two items are combined with two pre-existing vegetarian items to comprise the new menu.
Taco Bell's new vegetarian menu is titled the 'Vegetarian Favourites' menu and will give customers more choice when ordering a fast-casual meal.
Image Credit: Taco Bell
The new menu items are the result of the brand looking to appeal to more health-focused consumers. The new vegetarian items include a Black Bean Quesarito and a Black Bean Crunchwrap Supreme. The two items are combined with two pre-existing vegetarian items to comprise the new menu.
Taco Bell's new vegetarian menu is titled the 'Vegetarian Favourites' menu and will give customers more choice when ordering a fast-casual meal.
Image Credit: Taco Bell
Trend Themes
1. Vegetarian Fast Food - With Taco Bell launching a dedicated vegetarian menu, other fast food chains may consider adding more vegetarian options to their menus.
2. Health Conscious Consumers - As more consumers make health a priority, there is an opportunity for companies to offer more nutritious and plant-based food options.
3. Certified Food Menus - Certification from reputable organizations like the American Vegetarian Association can increase consumer trust in menus and provide an opportunity for industry leaders to set the standard for healthier and more sustainable food options.
Industry Implications
1. Fast Food Industry - With more demand for vegetarian options, the fast food industry could see a shift towards plant-based menus.
2. Restaurant Industry - Restaurants in general, not just fast food chains, could benefit from offering more vegetarian options to appeal to health-conscious consumers.
3. Certification Industry - Certification organizations like the American Vegetarian Association may see an increase in demand for their services as more companies seek certification for their menus.
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