Category
Lifestyle
Assisted Choices
Trend cluster
Category
Deconstructed
Branding
Artists utilize the remnants of brand logos and infuse it in their work.
5.5
Trend score
Trend
What is the Deconstructed Branding trend?
Deconstructed Branding: Artists and designers recognize how brands are inherently tied to the audience's contemporary lifestyle. Creatives are utilizing branded imagery for their own purpose–from footwear boxes to cigarette cartons–in their exhibitions to offer commentary on this phenomenon and build on the existing narrative of the brand itself.
Insight
The consumer insight behind the Deconstructed Branding trend
The infusion of highly deconstructed brand logos in artworks produces a high-level of CGC (Consumer-Generated Content). With more Millennial and Gen Z consumers opting for heavily branded products and services, they're better engaging with this type of work because its familiar and branded aesthetic is more shareable on their social media feeds.
Trend themes
Themes within the Deconstructed Branding trend
1 behaviours holding the trend together01
Deconstructed Branding
Artists are utilizing branded imagery for their own purpose, producing a high-level of CGC and better engaging with Millennial and Gen Z consumers.
Industry implications
What the Deconstructed Branding trend means for industry
Where the trend changes the playbookFor
Art and Design
There is an opportunity for artists and designers to utilize branded imagery for their own purposes and produce works that resonate with Millennial and Gen Z consumers.
For
Consumer Goods and Services
Brands can consider how artists and designers are utilizing their logos to comment on contemporary lifestyles and how these works can better engage with younger consumers.
For
Museum and Gallery
These artistic trends provide an opportunity for museums and galleries to showcase contemporary artists that are using deconstructed branding and found materials in unique ways.
Workshop question
How could your product be inserted into a contemporary art exhibition?
Trend signals
Trend signals for Deconstructed Branding
Trend score 5.5 out of 10, from popularity 74%, activity 83%, freshness 9%.
Popularity74%
Activity83%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Deconstructed Branding trend
4 featured examples from Dec 8, 2018 to Sep 26, 2019CategoryArt & Design
Shoe Box-Inspired Art Exhibitions
Nike Shoe Boxes are a Centric Component to Gyu Han Lee's Exhibit
Artists and designers can explore innovative ways to incorporate branded products, like Nike shoe boxes, into their creations, attracting attention and promoting collaboration.
CategoryArt & Design
Retrospective Art Exhibitions
Tom Sachs Debuts 'Timeline' in the SCHAUWERK Sindelfingen Art Museum
Embrace the potential of retrospective exhibitions to attract and engage visitors.
CategoryEco
Basketball-Centric Exhibits
Tyrrell Winston Debuts an Inaugural Show in Stockholm, Sweden
Art galleries can explore opportunities to support artists who embrace sustainable practices and create exhibits that resonate with urban audiences.
CategoryArt & Design
Astronaut-Inspired Limited Edition Chairs
Tom Sachs' 2012 NASA Chairs are Available for Purchase
Furniture designers can take inspiration from art and history to create distinctive and valuable pieces.
