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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,261 more

Deconstructed Branding

Artists utilize the remnants of brand logos and infuse it in their work

Trend - Artists and designers recognize how brands are inherently tied to the audience's contemporary lifestyle. Creatives are utilizing branded imagery for their own purpose—from footwear boxes to cigarette cartons—in their exhibitions to offer commentary of this phenomenon and build on the existing narrative of the brand itself.

Insight - The infusion of highly deconstructed brand logos in artworks produces a high-level of CGC (Consumer-Generated Content).
With more Millennial and Gen Z consumers opting for heavily branded products and services, they're better engaging with this type of work because its familiar and branded aesthetic is more shareable on their social media feeds.
Workshop Question - How could your product be inserted into a contemporary art exhibition?
4 Featured, 24 Examples:
44,548 Total Clicks
Date Range:
Dec 18 — Oct 19
This Month and Hot
Consumer Insight Topics:

Featured Examples

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