Artists utilize the remnants of brand logos and infuse it in their work
Trend - Artists and designers recognize how brands are inherently tied to the audience's contemporary lifestyle. Creatives are utilizing branded imagery for their own purpose–from footwear boxes to cigarette cartons–in their exhibitions to offer commentary on this phenomenon and build on the existing narrative of the brand itself.
Insight - The infusion of highly deconstructed brand logos in artworks produces a high-level of CGC (Consumer-Generated Content). With more Millennial and Gen Z consumers opting for heavily branded products and services, they're better engaging with this type of work because its familiar and branded aesthetic is more shareable on their social media feeds.
Insight - The infusion of highly deconstructed brand logos in artworks produces a high-level of CGC (Consumer-Generated Content). With more Millennial and Gen Z consumers opting for heavily branded products and services, they're better engaging with this type of work because its familiar and branded aesthetic is more shareable on their social media feeds.
Workshop Question - How could your product be inserted into a contemporary art exhibition?
Trend Themes
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Deconstructed Branding — Artists are utilizing branded imagery for their own purpose, producing a high-level of CGC and better engaging with Millennial and Gen Z consumers.
Industry Implications
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Art and Design — There is an opportunity for artists and designers to utilize branded imagery for their own purposes and produce works that resonate with Millennial and Gen Z consumers.
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Consumer Goods and Services — Brands can consider how artists and designers are utilizing their logos to comment on contemporary lifestyles and how these works can better engage with younger consumers.
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Museum and Gallery — These artistic trends provide an opportunity for museums and galleries to showcase contemporary artists that are using deconstructed branding and found materials in unique ways.
4 Featured, 24 Examples:
152,952 Total Clicks
Date Range:
Dec 18 — Oct 19
Trending:
Hot
Consumer Insight Topics:
