BEYOND THE STREETS launches another graffiti exhibition and the event is running in the Twenty Five Kent building in Williamsburg, Brooklyn. Spotlighting more than 150 international artists, this happening is sure to promote the origins and present state of graffiti culture. adidas Skateboarding is an official partner of the show, propelling the exhibit even further into the public's eye.
The renegade art form has always been under the radar and it wasn't until recent years that it began surfacing as a 'legitimate' form of art that is openly recognized by institutions. A big push in this direction comes from BEYOND THE STREETS who not only hosts eclectic, artist-centric graffiti exhibitions but also extends the form through collaborations with contemporary streetwear brands.
The 2019 graffiti exhibition includes pioneers like Shepard Fairey, MADSAKI, Takashi Murakami, Futura and more.
Photo Credits: Eddie Lee/ Hyperbeast
Why This Trend Is Growing
- Legitimization of Graffiti Art
- The growing recognition of graffiti as a legitimate art form presents opportunities for artists to gain mainstream exposure and collaborate with brands.
- Collaborations with Streetwear Brands
- Graffiti exhibitions partnering with contemporary streetwear brands offer opportunities for artists to reach wider audiences and promote their work.
- Exhibition as Cultural Showcase
- Graffiti exhibitions like BEYOND THE STREETS provide a platform to showcase the origins and present state of graffiti culture, contributing to its preservation and evolution.
Industries Being Reshaped
- Art Exhibitions
- Art galleries and museums can capitalize on the legitimization of graffiti as an art form by hosting graffiti exhibitions and attracting a diverse audience.
- Streetwear
- Streetwear brands can tap into the popularity and edginess of graffiti culture by collaborating with graffiti artists on limited edition collections.
- Tourism and Event Management
- Cities and event organizers can leverage graffiti exhibitions as cultural attractions and events to drive tourism and local economy growth.
