Customized hair care products allow for more targeted care
Trend - Brands in the hair care industry are increasingly offering personalized options, whether those are for topical hair-enhancing products or ingestible ones. These custom products offer the perception of luxury and premium-quality.
Insight - As consumers become accustomed to market oversaturation in the self-care space, brands are increasingly turning to personalization to set themselves apart. The preference for personalization comes with consumers' desire for purchasing items based on how exclusive they are, even in cases where they're affordable. Having products that are customized for the individual enhances their perceived luxury in the eyes of the consumer.
Insight - As consumers become accustomed to market oversaturation in the self-care space, brands are increasingly turning to personalization to set themselves apart. The preference for personalization comes with consumers' desire for purchasing items based on how exclusive they are, even in cases where they're affordable. Having products that are customized for the individual enhances their perceived luxury in the eyes of the consumer.
Workshop Question - How could your brand adopt personalization into its product/service?
