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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Custom Hair

Customized hair care products allow for more targeted care

Trend–Brands in the hair care industry are increasingly offering personalized options, whether those are for topical hair-enhancing products or ingestible ones.

Insight–As consumers become accustomed to market oversaturation in the self-care space, brands are increasingly turning to personalization to set themselves apart. The preference for personalization comes with consumers' desire for purchasing items based on how exclusive they are, even in cases where they're affordable. Having products that are customized for the individual enhances their perceived luxury in the eyes of the consumer.
Workshop Question — How could your brand adopt personalization into its product/service?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
20,562 Total Clicks
Date Range:
Mar 19 — Oct 19
Trending:
This Week and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Customized Vitamin Packs
Customized Vitamin Packs
Paragon Vitamins Uses Hair Tissue Analysis to Personalize Vitamins
Radiant Anti-Aging Skincare
Radiant Anti-Aging Skincare
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24-Hour Beauty Shops
24-Hour Beauty Shops
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Customizable Brunette Toners
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play_circle_filled Personalized Hair Coloring Services
Personalized Hair Coloring Services
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Beauty-Tech Showcase Exhibits
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Indie Cosmetic-Centric Stores
SHOWFIELDS is a Newly Opened Beauty Store in NYC's NoHo Neighborhood
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Customizable Leave-In Hair Treatments
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Plant-Based Beard Growth Oils
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Women's Telemedicine Brands
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'Hers' is a D2C Start-Up Sharing Prescription-Based Health Products
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