Personalized Curl Creams

Prose's Curl Cream's Formula is Uniquely Tailored to Users

A good curl cream is useful for detangling hair for styling, adding moisture and holding curls in place but there are so many different kinds of curls that it can be tough to find a product that's perfect for one's exact needs. Fortunately, the newest addition to Prose's range of bespoke beauty products is a customizable Curl Cream.

Prose's take on the classic curl cream aims to keep strands hydrated, frizz-free and define their natural texture. On top of this, the brand considers the unique needs of each user based on a quiz. As a result, a custom formula may be enhanced with ingredients like caviar lime extract for shine, argan oil for nourishment or fiber-repairing collagen.

Image Credit: Prose

Personalized Beauty Products
Opportunity to create personalized beauty products tailored to individual needs.
Customized Haircare
Disruptive innovation opportunity in providing customized haircare solutions.
Bespoke Cosmetics
Growing trend of bespoke cosmetics offering personalized formulations.

Industries Being Reshaped

Beauty and Personal Care
Innovations in beauty and personal care industry offering personalized products and solutions.
Haircare
Opportunity for disruptive haircare solutions catering to individual hair types and needs.
Cosmetics
Emerging market of personalized cosmetics with tailor-made formulations.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 46%
Freshness 9%