Function of Beauty is expanding its collection of tailored haircare products with an all-new custom hair mask that can be formulated to suit a specific customer's needs. The brand's in-shower hair mask is an intensive weekly deep conditioning treatment that's useful for nourishing, hydrating and reviving dull hair, and thanks to its customizable formula, it may be boosted with other ingredients to match a customer's unique hair goals.
The base of the vegan-friendly and cruelty-free hair mask is made with Japanese sake extract, argan oil, jojoba oil and other natural ingredients to support hair whether it is naturally straight or curly, fine or coarse, dry or oily. Some of the concerns that can be addressed with the hair mask include everything from strengthening and anti-aging to thermal protection.
Why This Trend Is Growing
- Customized Haircare
- Personalized hair masks offer a disruptive opportunity for brands to create specific haircare needs for their customers.
- Intensive Hair Treatments
- An opportunity arises for brands to create more intensive deep conditioning treatments like Function of Beauty's custom hair mask.
- Natural Haircare Products
- The increase in demand for natural haircare products has created opportunities for brands to create sustainable and eco-friendly haircare solutions.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty and personal care companies can use personalized hair masks to differentiate their brand and create better customer relationships.
- E-commerce
- Customized hair masks offer an opportunity for e-commerce companies to provide a unique and personalized shopping experience for their customers.
- Natural and Organic Products
- The trend towards using natural and organic ingredients in personal care products means there is an opportunity for brands to provide plant-based haircare solutions such as Function of Beauty's vegan-friendly hair mask.
