Brazil's Beleza Natural collaborated with Think with Google on a customizable haircare line that specifically targets naturally curly hair. The brand's bn. BIO Collection is all about optimizing hair health and it does so with a holistic approach that also factors in lifestyle considerations.
The five-step customizable process nourishes hair from the inside out, and puts an emphasis on natural ingredients and giving consumers more control of what goes into their hair. With the collection's Mix It Up products, consumers will find solutions for cleansing, conditioning and treating hair with active ingredients like coconut milk, tapioca starch, quinoa and amaranth, plus plenty of vitamins and minerals.
The Brazilian brand's bn. BIO Collection is set to be launched across the Americas, including the US market.