Brazil's Beleza Natural collaborated with Think with Google on a customizable haircare line that specifically targets naturally curly hair. The brand's bn. BIO Collection is all about optimizing hair health and it does so with a holistic approach that also factors in lifestyle considerations.
The five-step customizable process nourishes hair from the inside out, and puts an emphasis on natural ingredients and giving consumers more control of what goes into their hair. With the collection's Mix It Up products, consumers will find solutions for cleansing, conditioning and treating hair with active ingredients like coconut milk, tapioca starch, quinoa and amaranth, plus plenty of vitamins and minerals.
The Brazilian brand's bn. BIO Collection is set to be launched across the Americas, including the US market.
What's Driving This Trend
- Customizable Haircare
- Disruptive innovation opportunity: Develop a personalization platform for consumers to create their own customized haircare products.
- Holistic Approach
- Disruptive innovation opportunity: Integrate lifestyle considerations into product development for a comprehensive haircare solution.
- Ingredient Transparency
- Disruptive innovation opportunity: Create a haircare line that prioritizes natural ingredients and provides detailed information about each ingredient's benefits.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunity: Utilize technology to offer personalized haircare solutions that cater to diverse hair types and needs.
- Natural Products
- Disruptive innovation opportunity: Develop a range of haircare products using natural ingredients that promote hair health and sustainability.
- E-commerce
- Disruptive innovation opportunity: Create an online platform that offers customized haircare products, helping consumers find tailored solutions and improving their shopping experience.
