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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,504 more

Micronutrient Beauty

Micronutrients are used to market edible and topical cosmetic items

Trend - Ingestible and topical skincare items are being infused and labeled with “micronutrients,” the various vitamins and minerals that are required to maintain health. “Micronutrient” functions as an umbrella term that can be used to imply the nutrient-rich ingredients in these cosmetic products.

Insight - As consumers become increasingly concerned about their health, their knowledge of the ingredients required to maintain it grows. The term “micronutrient,” from a branding perspective, is able to establish trust for the products that consumers choose to purchase to maintain their physical appearances. This follows an overall arc that consumers have followed, where the "natural" associations they make with food-based skincare ingredients give them more confidence that they're not doing harm to their skin when going through their self-care routines.
Workshop Question - How could your brand use branding to establish trust from consumers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
43,785 Total Clicks
Date Range:
Nov 17 — Apr 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Drinkable Anti-Aging Shots
Drinkable Anti-Aging Shots
AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir
AETHERN developed a nutritional supplement that is touted as a “drinkable anti-aging blend” for radiant, healthy skin. The shot-style product is packed with micronutrients, antioxidants... MORE
Vitamin-Enriched Chocolate Bites
Vitamin-Enriched Chocolate Bites
Sourse Makes Functional Chocolate Infused with Vitamin B12
Sourse makes vegan-friendly functional chocolate bites that are infused with Vitamin B12, offering a great-tasting way for people to get an essential micronutrient that’s especially important... MORE
Anti-Inflammatory Skincare Collections
Anti-Inflammatory Skincare Collections
Marie Veronique Created Solutions with a Holistic Facialist
Marie Veronique collaborated on an anti-inflammatory skincare product collection with holistic facialist Kristina Holey that aims to reduce inflammation, which is often caused by stress and can... MORE
Rebalancing Travel Supplements
Rebalancing Travel Supplements
Local Time's Micronutrient Supplements Help to Combat Jet Lag
Travel wellness company Local Time makes micronutrient supplements that are designed to offset the impact that flying has on the body. Travelers who are familiar with the feeling of jet lag will... MORE
Powdered Micronutrient Supplements
Powdered Micronutrient Supplements
SkInfusion is an Energy-Enhancing Powdered Supplement
SkInfusion is a powdered supplement offered by the brand Integrative Beauty, and it was designed to enrich the experience of exercising. Created by Dr. David Jack, the product contains “27... MORE
Fragrance-Free Micronutrient Masks
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
When skincare specialist Kristina Holey and Marie-Veronique Nadeau noticed that many consumers were finding their skin irritated and from the inclusion of fragrances and essential oils in skincare... MORE

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