Category
Fashion
Scaled Restraint
Trend cluster
Category
Micronutrient
Beauty
Micronutrients are used to market edible and topical cosmetic items.
4.1
Trend score
Trend
What is the Micronutrient Beauty trend?
Micronutrient Beauty: Ingestible and topical skincare items are being infused and labeled with “micronutrients,” the various vitamins and minerals that are required to maintain health. “Micronutrient” functions as an umbrella term that can be used to imply the nutrient-rich ingredients in these cosmetic products.
Insight
The consumer insight behind the Micronutrient Beauty trend
As consumers become increasingly concerned about their health, their knowledge of the ingredients required to maintain it grows. The term “micronutrient,” from a branding perspective, is able to establish trust for the products that consumers choose to purchase to maintain their physical appearances. This follows an overall arc that consumers have followed, where the "natural" associations they make with food-based skincare ingredients give them more confidence that they're not doing harm to their skin when going through their self-care routines.
Trend themes
Themes within the Micronutrient Beauty trend
Three behaviours holding the trend together01
Micronutrient-infused skincare
The trend of infusing skincare with micronutrients continues to grow as consumers seek out products that are not harmful to their skin.
02
Nutritional supplements for skincare
Consumers are increasingly turning to nutritional supplements, in drinkable or powdered form, to support their overall health and improve the appearance of their hair, skin, and nails.
03
Functional food with essential micronutrients
Functional food, like chocolate bites infused with essential micronutrients, is becoming increasingly popular as people look for easy and enjoyable ways to consume the nutrients they need.
Industry implications
What the Micronutrient Beauty trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare professionals can take advantage of the trend of micronutrient-infused skincare to create products that are effective and promote health.
For
Nutritional supplements
The nutritional supplement industry can leverage the trend of consumers seeking out supplements to support their hair, skin, and nails.
For
Functional food
Companies in the food industry can innovate by creating functional foods and snacks that are infused with essential micronutrients to enhance overall health.
Workshop question
How could your brand use branding to establish trust from consumers?
Trend signals
Trend signals for Micronutrient Beauty
Trend score 4.1 out of 10, from popularity 66%, activity 49%, freshness 9%.
Popularity66%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Micronutrient Beauty trend
6 featured examples from Nov 11, 2017 to Apr 8, 2020CategoryLifestyle
Drinkable Anti-Aging Shots
AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir
Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty.
CategoryLifestyle
Vitamin-Enriched Chocolate Bites
Sourse Makes Functional Chocolate Infused with Vitamin B12
Food and beverage companies can explore the development of functional chocolates to cater to health-conscious consumers seeking convenient and enjoyable ways to consume vitamins.
CategoryFashion
Anti-Inflammatory Skincare Collections
Marie Veronique Created Solutions with a Holistic Facialist
The skincare industry has opportunities to develop more anti-inflammatory products that use holistic and biomimetic approaches to reduce inflammation and balance the skin's microb…
CategoryWorld
Rebalancing Travel Supplements
Local Time's Micronutrient Supplements Help to Combat Jet Lag
The travel industry can benefit from offering wellness supplements that help combat the negative impact of travel on the body, while enhancing travel experiences.
CategoryLifestyle
Powdered Micronutrient Supplements
SkInfusion is an Energy-Enhancing Powdered Supplement
An opportunity to develop more advanced supplements for athletes that are specifically designed to enhance energy, performance and overall wellness.
CategoryFashion
Fragrance-Free Micronutrient Masks
This Marie Veronique Mask is Branded as a "Topical Supplement"
Disruptive innovation opportunity: Incorporating fragrance-free formulas, topical supplement positioning, and plant-based ingredients in skincare lines to cater to specific consum…
