Micronutrients are used to market edible and topical cosmetic items
Trend - Ingestible and topical skincare items are being infused and labeled with “micronutrients,” the various vitamins and minerals that are required to maintain health. “Micronutrient” functions as an umbrella term that can be used to imply the nutrient-rich ingredients in these cosmetic products.
Insight - As consumers become increasingly concerned about their health, their knowledge of the ingredients required to maintain it grows. The term “micronutrient,” from a branding perspective, is able to establish trust for the products that consumers choose to purchase to maintain their physical appearances. This follows an overall arc that consumers have followed, where the "natural" associations they make with food-based skincare ingredients give them more confidence that they're not doing harm to their skin when going through their self-care routines.
Insight - As consumers become increasingly concerned about their health, their knowledge of the ingredients required to maintain it grows. The term “micronutrient,” from a branding perspective, is able to establish trust for the products that consumers choose to purchase to maintain their physical appearances. This follows an overall arc that consumers have followed, where the "natural" associations they make with food-based skincare ingredients give them more confidence that they're not doing harm to their skin when going through their self-care routines.
Workshop Question - How could your brand use branding to establish trust from consumers?
Trend Themes
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Micronutrient-infused Skincare — The trend of infusing skincare with micronutrients continues to grow as consumers seek out products that are not harmful to their skin.
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Nutritional Supplements for Skincare — Consumers are increasingly turning to nutritional supplements, in drinkable or powdered form, to support their overall health and improve the appearance of their hair, skin, and nails.
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Functional Food with Essential Micronutrients — Functional food, like chocolate bites infused with essential micronutrients, is becoming increasingly popular as people look for easy and enjoyable ways to consume the nutrients they need.
Industry Implications
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Skincare — Skincare professionals can take advantage of the trend of micronutrient-infused skincare to create products that are effective and promote health.
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Nutritional Supplements — The nutritional supplement industry can leverage the trend of consumers seeking out supplements to support their hair, skin, and nails.
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Functional Food — Companies in the food industry can innovate by creating functional foods and snacks that are infused with essential micronutrients to enhance overall health.
