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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Faux Play

Gamified apps test people's understanding of the "fake news" epidemic

Trend–Apps that give consumers the opportunity to better detect "fake news" are on the rise. As the epidemic of fake news becomes a growing concern, particularly in politics, brands are ensuring that consumers are able to tell the difference between what's real and what's fake online. The gamification of this process provides an added incentive for consumers to gain knowledge on the subject of digital misinformation.

Insight–Though for many, it's been easy to tell the difference between reality and falsehoods online, the distinction is becoming harder to detect due to the sophisticated technology in this space, and growing persistence from the forces that are attempting to spread fake news. Due to these conflicts, consumers are looking for ways to become more adept at detecting this form of misinformation, as many of their professional and educational habits now take place online.
Workshop Question — How could your brand combat the spread of misinformation?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
37,238 Total Clicks
Date Range:
Jul 17 — Oct 19
Trending:
Recent and Mild
Consumer Insight Topics:

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