Trend cluster
Category

Faux
Play

Gamified apps test people's understanding of the "fake news" epidemic.

Fake News Video GamesTroll-Themed Virtual GamesFake News-Testing GamesGun Control Video Games

Trend

What is the Faux Play trend?

Faux Play: Apps that give consumers the opportunity to better detect "fake news" are on the rise. As the epidemic of fake news becomes a growing concern, brands are ensuring that consumers are able to tell the difference between what's real and what's fake online. The gamification of this process provides an added incentive for consumers to gain knowledge on the subject of digital misinformation.

Insight

The consumer insight behind the Faux Play trend

Though for many, it's been easy to tell the difference between reality and falsehoods online, the distinction is becoming harder to detect due to the sophisticated technology in this space, and growing persistence from the forces that are attempting to spread fake news. Due to these conflicts, consumers are looking for ways to become more adept at detecting this form of misinformation, as many of their professional and educational habits now take place online.

Trend themes

Themes within the Faux Play trend

Three behaviours holding the trend together
01

Gamification of identifying fake news

As the epidemic of fake news becomes a growing concern, brands are ensuring that consumers are able to tell the difference between what's real and what's fake online by gamifying the process.

02

Simulations to teach people about misinformation

Trend Hunter Robot has identified an increase in simulation games that help people understand misinformation, including games like 'Bad News'

03

Activism through gaming

Games like 'Game For Our Lives' are being developed to raise awareness of important social and political issues, and these types of games could offer disruptive innovation opportunities for advocacy and activism.

Industry implications

What the Faux Play trend means for industry

Where the trend changes the playbook
For

Gaming and entertainment industry

The gamification of identifying fake news or spreading awareness of important social and political issues could offer new opportunities in the gaming and entertainment industry.

For

Media and journalism industry

Simulation games like 'Bad News' may help the media and journalism industry to better inform the public about misleading or fake news articles.

For

Marketing and advertising industry

Gamification of identifying fake news could offer new opportunities for brands and marketers to raise awareness or promote media literacy.

Workshop question

How could your brand combat the spread of misinformation?

Trend signals

Trend signals for Faux Play

Trend score 3.4 out of 10, from popularity 59%, activity 35%, freshness 9%.

Popularity59%
Activity35%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa