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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Plant Supplement

Supplements cater specific to the needs of those with vegan diets

Trend–Supplements that are targeted specifically to the needs of vegans are on the rise, as those who subscribe to the restricted diet turned to alternative sources to receive nutrients like iron.

Insight–As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle.
Workshop Question — How could your brand create products more targeted to niche consumer preferences?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
26,691 Total Clicks
Date Range:
Jan 18 — Oct 19
Trending:
Recent and Average
Consumer Insight Topics:

Featured Examples

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