Category
Lifestyle
Assisted Choices
Trend cluster
Category
Plant
Supplement
Supplements cater specific to the needs of those with vegan diets.
3.9
Trend score
Trend
What is the Plant Supplement trend?
Plant Supplement: Supplements that are targeted specifically to the needs of vegans are on the rise, as those who subscribe to the restricted diet turned to alternative sources to receive nutrients like iron. By accommodating those on restricted diets, brands are able to cater to a wider range of consumers.
Insight
The consumer insight behind the Plant Supplement trend
As the wellness industry expands, consumers who practice wellness-related rituals are increasingly looking to avoid being overwhelmed by the many choices they now have in this space. For some consumers, it's easier to cut through the "fluff" and be served products that work for their specific needs, rather than having to do the research themselves to understand what's best for them. When brands in this space market to more specific preferences and lifestyle habits, they're able to appeal to those who prefer simply labeled solutions for the issues they're aiming to tackle.
Trend themes
Themes within the Plant Supplement trend
Three behaviours holding the trend together01
Targeted Vegan Supplements
Supplement brands are catering to specific needs of vegan diets by offering dedicated supplements for particular nutrients, driving demand for vegan-friendly products.
02
Seed-Based Supplements
Supplements leveraging the nutritional benefits of seeds and cold-pressed oils present a disruptive innovation opportunity in the health industry.
03
Vegan Multivitamins and Protein Bars
Targeted vegan supplements such as vegan multivitamins and protein bars offer a new product category to health and wellness brands extending audience reach.
Industry implications
What the Plant Supplement trend means for industry
Where the trend changes the playbookFor
Health Supplements
Increased demand for vegan and targeted supplements offers an opportunity in the consumer health supplement industry.
For
Nutrition
Seed-based supplements present a novel approach to the traditional means of delivering nutrition through products like vitamin pills and nutrition bars.
For
Plant-Based Foods
Targeted vegan supplements, such as multivitamins, open up a new market category for brands already providing plant-based food options.
Workshop question
How could your brand create products more targeted to niche consumer preferences?
Trend signals
Trend signals for Plant Supplement
Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 9%.
Popularity58%
Activity51%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant Supplement trend
7 featured examples from Jan 29, 2018 to Oct 29, 2019CategoryLifestyle
Plant-Based Multivitamin Capsules
Holier Creates Supplements for Vegan & Mostly Plant-Based People
The growing demand for targeted supplements for vegan and 'veganish' consumers presents an opportunity for vegan and vegetarian food product companies to expand their offerings.
CategoryLifestyle
Seed-Powered Vitamin Supplements
The Vitaminseed Seedshotz are Non-GMO, Vegan and Gluten-Free
Opportunity for product development in the health and wellness industry to cater to consumers seeking simplified ways to maintain optimal health.
CategoryLifestyle
Brain-Boosting Cherry Shots
Cherry Bo2mb Gives Sustainable Brain Energy Without Sugar or Caffeine
Cherry Bo2mb disrupts the health and dietary supplements industry by introducing a brain-boosting energy drink without the common use of sugar, caffeine, and artificial ingredient…
CategoryLifestyle
Collagen Production-Boosting Supplements
The Sakara Life Source Super Powder is Protein-Packed
The supplement industry is being disrupted by the increasing demand for plant-based and natural supplements.
CategoryLifestyle
Vegan Supplement Gels
Healthycell's Vegan Essentials Adds Nutrients to a Plant-Based Diet
Disruptive innovation opportunity: Invest in research and development to create vegan-friendly and easily-digestible nutritional supplements that address specific dietary needs.
CategoryLifestyle
Vegan-Targeted Supplements
The 'Complete Vegan' Supplements Cater Those with Plant-Based Diets
The supplements industry can capitalize on the trend of creating vegan and plant-based products that cater to specific dietary needs.
CategoryLifestyle
Superfood Protein Bars
Simply Raw's Raw BA Protein Bars Boast Ingredients like Cacao and Spirulina
The health food industry can capitalize on the growing interest in superfood protein bars to develop and market new products.
