Marshmallow root is increasingly used as a healthy base for cosmetic products
Trend- With its anti-inflammatory and hydrating properties, marshmallow root can be seen popping up in brands in the makeup industry. The herb has been used in various medicinal practices around the world, and its inclusion into North American makeup products comes with the rise of "natural" skin and cosmetic care.
Insight - Consumers are increasingly seeking all-encompassing approaches to healthcare as globalization and demographic shifts introduce new practices and products to regions in which they haven't been as present. These products merge tradition with the trends that are popular today, catering to consumers who value both historical and modern forms of achieving wellness.
Insight - Consumers are increasingly seeking all-encompassing approaches to healthcare as globalization and demographic shifts introduce new practices and products to regions in which they haven't been as present. These products merge tradition with the trends that are popular today, catering to consumers who value both historical and modern forms of achieving wellness.
Workshop Question - How could your brand balance both traditional and modern values or practices?
Trend Themes
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Natural Beauty — The rise of "natural" skin and cosmetic care where consumers seek all-encompassing approaches to healthcare.
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Skincare-like Cosmetics — The convergence of cosmetics and skincare where beauty products have skincare-like properties.
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Innovative & Nourishing Ingredients — The usage of alternative and innovative ingredients with nourishing properties that cater to the new trends in the beauty industry.
Industry Implications
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Cosmetic & Skincare Industry — The cosmetic and skincare industry can leverage innovative ingredients and skincare-like properties to create new and exciting products.
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Natural Medicine Industry — The natural medicine industry can diversify their offering to include alternative and natural ingredients typically used in cosmetics and skincare products.
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Health & Wellness Industry — The health and wellness industry can expand its product offerings by including alternative and innovative ingredients that have nourishing and hydrating properties typically used in cosmetics and skincare products.
