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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,253 more

Marshmallow Makeup

Marshmallow root is increasingly used as a healthy base for cosmetic products

Trend- With its anti-inflammatory and hydrating properties, marshmallow root can be seen popping up in brands in the makeup industry. The herb has been used in various medicinal practices around the world, and its inclusion into North American makeup products comes with the rise of "natural" skin and cosmetic care.

Insight- Consumers are increasingly seeking all-encompassing approaches to healthcare as globalization and demographic shifts introduce new practices and products to regions in which they haven't been as present. These products merge tradition with the trends that are popular today, catering to consumers who value both historical and modern forms of achieving wellness.
Workshop Question - How could your brand balance both traditional and modern values or practices?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3 Featured, 24 Examples:
12,640 Total Clicks
Date Range:
Jun 19 — Oct 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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