Rather than needing to solely rely on a solid skincare routine, beauty lovers are now able to make the most of a variety of cosmetics with skincare-like properties—including one of the newest innovations from Milk Makeup, the Flex Highlighter. The silky pressed highlighter is packed with skin-perfecting ingredients like soothing chamomile and blue lotus, marshmallow root extract and hyaluronic acid-filled spheres.
Thanks to its unique formula, the highlighter provides a weightless, pearlescent base that seamlessly glides onto the skin. For best results with the cosmetic product, Milk Makeup recommends accenting the high points of the face like the cheekbones, brow bones and the bridge of the nose.
Milk Makeup's Flex Highlighter comes in Millennial-targeted shades like Lit, Iced, Blitzed and Glazed.
Key Themes Behind This Trend
- Skincare-like Cosmetics
- There is an opportunity for cosmetics companies to create products with skincare-like properties.
- Hydrating Highlighters
- There is an opportunity to innovate products with hydrating properties that can be used in the makeup industry.
- Weightless Pearlescent Base
- There is an opportunity to innovate products using a weightless, pearlescent base that can seamlessly glide onto the skin in the cosmetic industry.
Where This Applies
- Cosmetics
- With the advent of skincare cosmetics, the cosmetics industry is ripe for disruption.
- Makeup
- Innovation in makeup products can lead to products with skincare-like properties.
- Beauty
- Innovation in the beauty industry can lead to cross-functioning products like Milk Makeup's Flex Highlighter.
