Category
Lifestyle
Assisted Choices
Trend cluster
Category
Everyday
Self-Clean
Self-cleaning products ease day-to-day routines.
5.4
Trend score
Trend
What is the Everyday Self-Clean trend?
Everyday Self-Clean: Everyday products that range from litter boxes to pillows are being adapted with "self-cleaning" functions–in the form of advanced antibacterial properties or automated systems. These products prioritize convenient forms of hygiene that delay deep-cleansing.
Insight
The consumer insight behind the Everyday Self-Clean trend
Today, consumers are more concerned than ever before about making plans and purchases based on convenience–something they've grown accustomed to since the advent of digital advances, and now expect in all aspects of their lives. Though self-cleaning products would still require upkeep, their longer "shelf life" ensures that consumers are able to make purchase decisions based on long-term convenience.
Trend themes
Themes within the Everyday Self-Clean trend
Three behaviours holding the trend together01
Self-Cleaning Products
More everyday products are being adapted with self-cleaning features which enhances convenience and adds value to consumers' lives.
02
Automated Sanitation Solutions
People are embracing at-home automated sanitation solutions, and now public-facing companies are investing in self-sufficient alternatives to traditional cleaning services.
03
Eco-Friendly and Health-Conscious Alternatives
Innovations such as self-cleaning litter boxes, bottles and toilet cleaners are fulfilling consumers’ health concerns while reducing carbon footprint, providing a disruptive solution for eco-friendly and health-conscious industries.
Industry implications
What the Everyday Self-Clean trend means for industry
Where the trend changes the playbookFor
Home Improvement and Cleaning
With the emergence of everyday self-cleaning products and automated sanitation solutions, home improvement and cleaning industries can now provide more efficient, hassle-free and eco-friendly services.
For
Health and Wellness
As health and wellness becomes more of a priority for consumers, businesses are now focusing on creating innovative products such as self-cleaning pillows, bottles, and sanitisers to enhance consumers' health and well-being.
For
Travel and Hospitality
NanoTouch’s self-cleaning films for public touchscreens, airline tray tables, and TSA security bins come as a disruptive innovation for the travel and hospitality industries to ensure cleanliness in public spaces and promote better customer experience.
Workshop question
How could your brand prioritize convenience in its product experience?
Trend signals
Trend signals for Everyday Self-Clean
Trend score 5.4 out of 10, from popularity 81%, activity 72%, freshness 9%.
Popularity81%
Activity72%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Self-Clean trend
5 featured examples from Dec 19, 2018 to Oct 14, 2019CategoryLifestyle
Auto-Packing Litter Boxes
iKuddle's Self-Cleaning Cat Litter Box Separates Waste from Clean Litter
The pet supply industry has the potential to incorporate technology and sustainable materials to provide innovative solutions for pet owners.
CategoryTech
Self-Cleaning Toilet Sanitizers
The Shine Bathroom Assistant Uses Electrolyzed Water
Disruptive innovation opportunity: Develop innovative home cleaning products that provide effective and eco-friendly solutions for everyday cleaning tasks.
CategoryLifestyle
Sporty Self-Cleaning Bottles
The LARQ Bottle Movement Helps Active People Reduce Plastic Waste
Disruptive innovation opportunity: Develop innovative products and services that promote overall well-being and a sustainable lifestyle.
CategoryLifestyle
Self-Cleaning Travel Films
NanoTouch's Smart Materials Keep Public Touchscreens & Buttons Sanitary
Travel and hospitality businesses can invest in smart materials and self-cleaning products to promote cleanliness and safety for guests.
CategoryLifestyle
Self-Cleaning Pillows
The Alpha Pillow Boasts Air Cell and Ice Silk Technology for a Better Sleep
Self-cleaning home textiles using natural antimicrobial elements and materials can bring a disruptive change in the industry.
