The popularity of several podcasts expands into branded products & platforms
Implications - As the popularity and engagement around podcast platforms grows, brands are starting to get involved through unique product and service partnerships. Seeking to connect with consumers who's rituals revolve around podcast content, brands are turning to collaborations and references that tie in those popular series'. These tactics not only helps to connect brands with more specific audiences, but it showcases the brand's willingness to tap into rising media and content platforms.
Workshop Question — How might you integrate emerging consumer content and media platforms into your business model?