Theodent Kids Toothpaste is a child-centric version of the brand's best-selling, chocolate-flavored toothpaste for adults. Available in a Whitening Chocolate Chip flavor, this toothpaste is flouride-free and aims to find an alternative to the popular ingredient which has been found harmful with prolonged use, with studies showing that "children ingest anywhere between 30%-75% of toothpaste while brushing."
"Theodent Kids offers a solution to the “do not swallow” dilemma of children’s toothpaste" and does so with cocoa bean ingredients that are non-toxic. The brand's patented toothpaste is made with Rennou™, a kid-friendly substitute to flouride that is SLS-free and actually formulated to taste like chocolate.
Though novelty-themed at first glance, this non-toxic toothpaste aims to make oral care an easier feat for children while substituting a harsh chemical found in most competing products.