Gamified Training Apps

The Walmart Spark City App Challenges Trainees in a Virtual Retail Setting

From augmented reality manuals to virtual reality training programs, companies are turning to technology to better prepare employees for their role in the workplace, as well as some of the unexpected challenges that they may encounter—this is exemplified by the Walmart Spark City app.

The application, which has been made publically available for both iOS and Android devices, uses a gamified format to prep all new employees through Walmart's training academy. In Spark City, users are challenged to maximize the availability of products, keep the sales floor clean, complete the daily duties of a manager and practice problem-solving in real-time when it comes to facing tough situations.

The Walmart Spark City app scores users based on inventory, customer satisfaction and sales, and more levels are being planned for roles in different store departments.

Augmented Reality Manuals
Opportunity to enhance employee training by providing step-by-step instructions through augmented reality.
Virtual Reality Training Programs
Disruptive innovation in training by allowing employees to practice real-life scenarios in a virtual environment.
Gamified Learning
Using game-like elements to engage and motivate employees in the training process.

Sectors Adopting This

Retail
Retailers can adopt gamified training apps to improve employee engagement, knowledge retention, and sales performance.
Technology
Innovative technologies like augmented reality and virtual reality have a growing market in the training industry to enhance learning experiences.
Education
Educational institutions can leverage the gamification trend in employee training to make learning more interactive and enjoyable.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 79%
Freshness 8%

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