hum by Colgate was launched in the summer to make connected brushing experiences widely accessible, fun and rewarding with Smile Points. Now, in partnership with meditation and mindfulness app Headspace, hum by Colgate is helping people to form even more healthier daily habits. The Mindful Moments programming from Headspace can be found within the hum by Colgate app and it's designed to foster new routines to support the mind and body.
hum will also be giving free trials of Headspace Plus for its users, which promises to be especially valuable during a busy time of the season and a year that has been particularly stressful. With this partnership, people have encouraging tools at their fingertips to boost mind-body well-being.
Image Credit: Colgate-Palmolive Company
Why This Trend Is Growing
- Connected Toothbrushing
- Opportunity for toothbrushing apps to incorporate mindfulness and meditation practices for a holistic oral care experience.
- Mindful Wellness
- Opportunity to integrate mindfulness and meditation into various wellness apps and platforms for overall well-being.
- Partnerships in Digital Health
- Opportunity for collaboration between dental care brands and mindfulness apps to provide comprehensive health solutions.
Industries Being Reshaped
- Dental Care
- Disruptive innovation opportunity to create toothbrushing apps that combine oral care with mindfulness practices for improved dental hygiene.
- Wellness
- Opportunity to develop wellness apps that incorporate mindfulness and meditation to promote mental and physical well-being.
- Digital Health
- Disruptive innovation opportunity for partnerships between dental and mindfulness apps to enhance digital health solutions.
