Lush has introduced Sea Turtle Jelly Bombs to promote environmental awareness. The cosmetic retailer is educating consumers about the risks that plastics play in marine life. Many sea turtles die each year from ingesting plastic debris from the ocean that is often mistaken for food.
These turquoise-spotted green turtles fizz in your tub, similar to a traditional bath bomb. They are made with softening seaweed that gives the bathwater a texture that's like jelly and include hints of sandalwood oils and pine needle. The agar-agar that floats to the top of the bath water reminds consumers of the endangered species.
The Sea Turtle Jelly Bombs also include packaging that's support Lush’s initiative to drive a positive change.