Saffron is a rising ingredient in the skincare space
Trend - Saffron, a spice that's most commonly used to add flavor and color to cuisines and dishes around the world, is increasingly being adopted in the skincare space. Known for its antioxidant and anti-inflammatory benefits, the ingredient is used for products that tout soothing and anti-aging qualities.
Insight - Naturally-sourced skincare ingredients are on the rise, particularly in North America, as consumers in this region become more influenced by the "wellness" industry and the international trends it draws inspiration from. Consumers are no longer turning to "experts" in the cosmetic world alone, and are more open to trends that draw from tradition and rituals in other countries–coming from globalization and shifting demographics in North America.
Insight - Naturally-sourced skincare ingredients are on the rise, particularly in North America, as consumers in this region become more influenced by the "wellness" industry and the international trends it draws inspiration from. Consumers are no longer turning to "experts" in the cosmetic world alone, and are more open to trends that draw from tradition and rituals in other countries–coming from globalization and shifting demographics in North America.
Workshop Question - How could your brand use international trends as inspiration?
Trend Themes
1. Naturally-sourced Skincare Ingredients - Skincare brands are increasingly using naturally-sourced ingredients such as saffron for their antioxidant and anti-inflammatory benefits.
2. Authenticity and Traditions in Skincare - Consumers are more open to skincare trends that draw from tradition and rituals in other countries, reflecting the rise of globalization and shifting demographics.
3. Cannabidiol (CBD) Collections - CBD products are gaining popularity, particularly in the stress relief and sleep aid categories, and can benefit from non-psychoactive, broad-spectrum whole hemp extract and additional functional ingredients.
Industry Implications
1. Cosmetics and Skincare - Natural ingredients can drive differentiation in crowded markets and cater to wellness-focused consumers across different cultures.
2. Packaging and Design - Brands can set themselves apart with unique and culturally-inspired packaging and design that conveys authenticity and tradition.
3. Cannabis and Hemp - By creating non-psychoactive, broad-spectrum products with functional ingredients, businesses can tap into the growing demand for CBD-based wellness products.
