Category
Lifestyle
Assisted Choices
Trend cluster
Category
Native
Berry
The sea buckthorn berry is introduced to North American food markets and cuisine.
3.1
Trend score
Trend
What is the Native Berry trend?
Native Berry: Native to the climate of northwestern Europe, as well as parts of central Asia, China, and the Himalayas, the nutrient-dense sea buckthorn berry is being gradually introduced to North American grocery stores and restaurant cuisines. As sea buckthorn contains all four omega fatty acids, vitamins and antioxidant properties, the berry is a great addition to a culture that is embracing wellness.
Insight
The consumer insight behind the Native Berry trend
As they try to expand their culinary experience beyond their region and country, North American consumers take interest in ingredients that are native to other parts of the world. Curiosity and a desire for cultural authenticity are drivers that consumers tap to explore these areas of niche ingredients that pose historical relevance in other parts of the world.
Trend themes
Themes within the Native Berry trend
Three behaviours holding the trend together01
Global Exploration of Niche Ingredients
As consumers try to expand their culinary experience beyond their region and country, they take interest in ingredients that are native to other parts of the world.
02
Sea Buckthorn Berry's Nutritional Benefits
Sea buckthorn berries are gaining traction in North America as people recognize their nutrient makeup and unique taste profile.
03
Innovative Applications of Sea Buckthorn Berries
Companies are using sea buckthorn berries in ingredient-centric product ranges, beauty-boosting organic purees, frozen fruits, and cocktails.
Industry implications
What the Native Berry trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can explore native or rare ingredients like sea buckthorn berries to improve the nutritional value and taste profile of their products.
For
Health and Wellness Industry
The health and wellness industry can utilize the antioxidant and nutrient-dense properties of the sea buckthorn berry in dietary supplements, skincare products, and health drinks.
For
Agriculture Industry
The agriculture industry can grow, harvest, and package sea buckthorn berries, as well as other lesser-known fruits, to cater to the increasing demand for unique and healthy ingredients.
Workshop question
With respect to the geographical location of your brand's core market, how can a non-native ingredient be introduced to your product?
Trend signals
Trend signals for Native Berry
Trend score 3.1 out of 10, from popularity 44%, activity 41%, freshness 9%.
Popularity44%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Native Berry trend
5 featured examples from Jul 3 to Oct 23, 2019CategoryLifestyle
Frozen Sea Buckthorn Berries
Boreal Winery Harvests and Packages Its Farm-Grown Berries
Farmers can seize the opportunity to grow and market unique berries, such as Sea buckthorn, to meet the growing demand for specialty fruit products.
CategoryLifestyle
Potato-Based Prepackaged Drinks
The Veg of Lund My Foodie Drinks are Being Launched in the UK
Leverage potato-based prepackaged drinks to tap into the rising demand for vegan and flexitarian options.
CategoryBusiness
Beauty-Boosting Organic Purees
Sibu's Omega 7 Puree Relies on the Sea Buckthorn Berry's Powers
Disruptive innovation opportunity: Develop unique and health-focused beverage products by incorporating organic purees and innovative ingredients.
CategoryLifestyle
Ingredient-Centric Product Ranges
Omega Fruit's Offerings Rely on the Sea Buckthorn Berry
Disruptive innovation opportunity: Develop innovative sea buckthorn-based products, such as snacks, smoothies, and functional beverages.
CategoryArt & Design
Sea Buckthorn Berry Cocktails
Chef Anthony Strong from Prairie Boasts a Health-Focused Gin Drink
The food and beverage industry can explore the potential of incorporating sea buckthorn berries in various dishes and drinks to cater to health-conscious consumers.
