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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,269 more

Herbal Coffee

Companies turn to herbal ingredients like dandelion to engineer coffee alternatives

Trend - Herbal ingredients are being introduced to coffee as alternatives or supplements to give the morning beverage a nutritious kick. Dandelion root is a pioneering addition to this category as companies utilize its widespread availability, as well as its medicinal properties like balancing of pH levels in the body and cleansing the liver.

Insight - The morning cup of coffee is a ritual for many consumers. Many wish to embrace wellness by utilizing the consistency of the habit and introducing medicinal properties through it. As consumers find it increasingly difficult to deal with the negative effects of coffee consumption, this makes for a perfect avenue for exploring alternatives that mimic the flavor and texture of the beloved beverage.
Workshop Question - What herbal ingredient can be introduced in your product to make it more impactful health-wise?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
17,744 Total Clicks
Date Range:
Sep 19 — Oct 19
Trending:
This Week and Mild
Consumer Insight Topics:

Featured Examples

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