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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,253 more

Neutral Event

Carbon-neutral initiatives enter the event space

Trend–Carbon neutral production–where the emissions produced by a company or activity are balanced out by an equal contribution to carbon-saving causes–is entering the event and travel space. The more casual environments where carbon-neutrality is being prioritize showcase a shift in the growth of these initiatives.

Insight–Consumers are becoming more mindful of their impact on the environment and both social and political discourse is dominated by the issue of climate change. As their knowledge of the issues grows, so does their understanding of practices that mitigate them. Though carbon-offsetting doesn't reduce personal impact, consumers are currently focusing more on how they can make overall changes to their routines and purchase decisions in a way that at the very least, doesn't intensify their contributions to climate change.
Workshop Question - How could your brand introduce carbon-neutral initiatives into its production process?
3 Featured, 26 Examples:
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May 18 — Oct 19
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