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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,269 more

Painless Distraction

Dentists and doctors use entertainment tech to alleviate stress in patients

Trend - There is no way around necessary medical procedures and routine check-ups at the dentist or the doctor. Regardless of age, these visits are often met with anxiety. To alleviate stress in the waiting room, as well as during procedures, practitioners introduce entertainment technology -- from mixed-reality to video streaming, to distract and delight patients.

Insight - Consumer anxiety when paying the doctor a visit can be justified on a few accounts. On one hand, there is the scare of the unknown. On the other, many dread painful and/or invasive procedures that doctors and dentists have sometimes have to execute. To ease the tension prior to and during procedures, consumers wish to escape and immerse themselves in a space where the experience of the medical appointment does not overpower their senses.
Workshop Question - Where could you see your brand reducing consumer anxiety?
4 Featured, 28 Examples:
22,717 Total Clicks
Date Range:
Oct 19 — Oct 19
This Week and Average
Consumer Insight Topics:

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