Brands fuse herbal ingredients with the taste of beer in non-alcoholic beverages
Trend - Category of the non-alcoholic beer is being diversified as companies introduce tea-inspired versions of the beverage. This herbal infusion introduces new and exciting tastes to alcohol-free beer, boasting the potential to make the product more appealing and suitable for larger audiences, including those who can't drink and the designated driver.
Insight - Contemporary consumers have a desire to be productive and healthy. The engagement in wellness rituals helps them maintain this mantra, however, social situations often involve alcohol and that contradicts with the idea of living as healthy as possible. Hence, consumers look for a happy medium that will allow them to balance their recreational routines with their social habits.
Insight - Contemporary consumers have a desire to be productive and healthy. The engagement in wellness rituals helps them maintain this mantra, however, social situations often involve alcohol and that contradicts with the idea of living as healthy as possible. Hence, consumers look for a happy medium that will allow them to balance their recreational routines with their social habits.
Workshop Question - What ingredient can your brand incorporate into its product to make it accessible to more people with restrictions?
Trend Themes
1. Herbal Non-alcoholic Beverages - Alcohol-free beer is being diversified with tea and herbal infusions, which provides opportunities to introduce exciting new flavors and cater to a wider audience.
2. Mindful Drinking - Consumers are seeking a balance between wellness and social activities, creating an opportunity for businesses to offer a happy medium in the form of no- and low-alcohol options.
3. Flavor Innovation - New twists on classic beverages like tea and beer are appealing to consumers' desire for unique and interesting flavors that stand out from the norm.
Industry Implications
1. Non-alcoholic Beverages - Breweries and beverage companies have opportunities to innovate and expand the non-alcoholic market with unique flavors and products.
2. Wellness - As consumers increasingly prioritize health and wellness, there is a growing interest in finding no- and low-alcohol options that fit this lifestyle.
3. Hospitality - Restaurants, bars, and event venues can cater to consumers seeking mindful drinking options by adding non-alcoholic drinks to their menus and offerings.
