Barr Soft Drinks launched St Clement's as a new range of adult soft drinks with fruity tastes that take inspiration from popular flavors in other fast-growing adult drinks categories. The newly launched products include Apple & Pear and Raspberry & Blackberry, both of which combine carbonated water and fruit juices.
The refreshing non-alcoholic beverages are packaged in premium, beer-like glass bottles and promise to fit right as sophisticated drinking choices during social occasions.
According to Adrian Troy, marketing director at Barr Soft Drinks: “Shopper attitudes towards drinking are changing, with one-third of under-25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol." These new adult soft drinks are designed to offer a sophisticated, not-too-sweet choice for those who are interested in consuming less alcohol.
What's Driving This Trend
- Fruity Adult Soft Drinks
- There is an opportunity for beverage companies to innovate with adult-friendly soft drinks that feature unique fruit flavor combinations.
- Non-alcoholic Premium Beverages
- Creating non-alcoholic drinks that are packaged like beer and have a premium look and feel can disrupt the world of sophisticated social drinking.
- Alcohol-alternative Innovation
- The trend of drinking less alcohol presents market opportunities for companies to create innovative alternatives to alcoholic drinks.
Who This Affects Most
- Beverage Industry
- Beverage companies can capitalize on the trend of non-alcoholic, adult-friendly beverages that cater to those who are interested in consuming less alcohol.
- Hospitality Industry
- The emergence of non-alcoholic premium beverages provides opportunities for hotels, restaurants, and bars to offer an intriguing yet sophisticated beverage option for their guests.
- Health and Wellness Industry
- The growing trend of drinking less alcohol points to an opportunity for health and wellness companies to create products and services that support this lifestyle shift.
