Barr Soft Drinks launched St Clement's as a new range of adult soft drinks with fruity tastes that take inspiration from popular flavors in other fast-growing adult drinks categories. The newly launched products include Apple & Pear and Raspberry & Blackberry, both of which combine carbonated water and fruit juices.
The refreshing non-alcoholic beverages are packaged in premium, beer-like glass bottles and promise to fit right as sophisticated drinking choices during social occasions.
According to Adrian Troy, marketing director at Barr Soft Drinks: “Shopper attitudes towards drinking are changing, with one-third of under-25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol." These new adult soft drinks are designed to offer a sophisticated, not-too-sweet choice for those who are interested in consuming less alcohol.