Victoria Bitter offers consumers the experience of beer without the alcohol content. The innovation is curious and will, without a doubt, entice individuals for a number of reasons, especially if one is tasked to be a designated driver. The tea has already sold out, paving a path to success.
The beverage can be served hot or cold. It presents a blend of Ceylon black tea leaves and "super pride hops" — as the company likes to call them. It mimics the aroma and taste of beer as well, guaranteeing a full sensual experience. In addition, the offering is fully vegan, free of gluten, and obviously free of alcohol, as well.
The Victoria Bitter tea was launched ahead of time of The Ashes, which is a cricket series in Australia.