A new Leinenkugel Lemon Shandy is the perfect summer refreshment for those enjoying the start of patio season. Based in Wisconsin, Leinenkugel marries its founder's German heritage with ingredients that are locally sourced and made in the heart of Chippewa Falls.
The Leinenkugel Lemon Shandy is a fresh and lightly carbonated drink that boasts a creamy lemon flavor profile. An alternative to heavier beers or ciders, the beverage features 4.2% alcohol and consists of pale and wheat malts and no added preservatives.
This refreshing release will be available for a limited time this summer until September 2018 and will be sold across British Columbia, Alberta, Ontario, Manitoba, Saskatchewan and Atlantic Canada at select locations.
Why This Trend Is Growing
- Summer Shandy Beers
- The popularity of Leinenkugel's Lemon Shandy highlights the rising demand for light, refreshing beers during the summer season.
- Locally Sourced Ingredients
- Leinenkugel's emphasis on using locally sourced ingredients creates an opportunity for other breweries to incorporate sustainable and ethical sourcing practices.
- Limited Time Offerings
- The trend of limited time beer releases provides opportunities for breweries to experiment with new flavors and generate buzz around their brand.
Industries Being Reshaped
- Craft Brewing
- The growth of the craft brewing industry provides opportunities for small businesses to innovate in flavors and production methods.
- Alcoholic Beverage Distribution
- The popularity of seasonal and limited-time beers creates opportunities for distributors to capitalize on the demand for specialty products.
- Sustainable Agriculture
- The emphasis on locally sourced ingredients in the beer industry creates an opportunity for sustainable agriculture businesses to partner with breweries and promote environmentally conscious practices.
