Fluère is an all-new distilled non-alcoholic spirit that gets its name from its balanced blend of floral botanicals. The product is said to offer a taste that's complex yet balanced with a "unique after-bite that normally only alcoholic drinks have." Some of the botanicals that go into the making of the product include lavender, coriander seeds and juniper berries.
The luxurious zero-ABV spirit gets its name from the Latin word for "flow" or "flowing" and the packaging of the product captures its ever-moving essence, much like the water of a river.
Fluère was created to appeal to everyone who wants to live a more mindful life yet are unwilling to make compromises on anything from health to quality products.
Key Themes Behind This Trend
- Distilled Non-alcoholic Spirits
- The creation of non-alcoholic distilled spirits offers a unique opportunity for companies to create a healthier option for consumers who want complex flavors without the after-effects of alcohol consumption.
- Floral Botanicals in Beverages
- The use of floral botanicals in beverages creates a unique taste profile that appeals to those who want to try something new and sophisticated.
- Luxury Non-alcoholic Beverages
- The creation of luxury non-alcoholic beverages opens up a market for those who want to indulge in high-end drinks without the negative effects of alcohol.
Where This Applies
- Beverage Industry
- The beverage industry can explore creating a new niche for distilled non-alcoholic spirits infused with botanicals to cater to a growing market of health-conscious consumers.
- Hospitality Industry
- The hospitality industry can incorporate luxury non-alcoholic spirits into their menus to cater to consumers who want to enjoy a high-end drinking experience without the risk of intoxication.
- Home Bar and Bartending Industry
- The home bar and bartending industry can cater to the growing market of those who want to create sophisticated and complex drinks without the use of alcohol by offering distilled non-alcoholic spirits infused with botanicals.
