Category
Lifestyle
Assisted Choices
2.0
Trend score
Trend
What is the Kombucha-Infused trend?
Kombucha-Infused: Brands in the food industry are taking note of the popularity of the beverage kombucha and infusing it into snacks and sauces. These infusions add flavor, while also ensuring that their products are elevated with the nutritious boost that kombucha offers.
Insight
The consumer insight behind the Kombucha-Infused trend
Consumers appreciate crossover products because they function as a transition from a favored item, into something new with familiar elements. For most individuals, there's more appeal to novelty products when they're offered alongside elements that aren't new to them. In this case, the merging of kombucha and food products functions as an ideal transition for both the brand and the consumer.
Trend themes
Themes within the Kombucha-Infused trend
Three behaviours holding the trend together01
Kombucha Infusions
Brands in the food industry are infusing the flavor and nutritious boost of kombucha into snacks, condiments, and candies for crossover appeal.
02
Live Cultures
Products with live cultures, such as kombucha-infused muesli mixes and chewy SCOBY candies, are offering consumers unique and beneficial gut-nourishing options.
03
Vinegar Replacement
Stinging Kombucha hot sauce showcases a trend of using kombucha as a replacement for vinegar in condiments and dressings, offering an alternative source of probiotics.
Industry implications
What the Kombucha-Infused trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands in the food industry are incorporating kombucha into their products to offer consumers healthier and unique options.
For
Health & Wellness
Products with live cultures and gut-nourishing benefits are appealing to the health-conscious market and showcasing a trend toward functional foods.
For
Sustainability
Using organic and locally-sourced ingredients in kombucha products, such as Stinging Kombucha's hot sauce, taps into the sustainable and eco-friendly movement in the food industry.
Workshop question
How could your brand create novelty products or services with elements familiar to consumers?
Trend signals
Trend signals for Kombucha-Infused
Trend score 2.0 out of 10, from popularity 27%, activity 24%, freshness 9%.
Popularity27%
Activity24%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kombucha-Infused trend
4 featured examples from Oct 16 to Oct 17, 2019CategoryLifestyle
Chewy Kombucha Candies
Eva's Cultured Candy Makes Snacks from the Culture That Ferments Kombucha
Incorporating probiotics into candy production can revolutionize the candy manufacturing industry by tapping into the growing demand for gut-friendly snacks.
CategoryLifestyle
Kombucha-Infused Barbecue Sauces
JuneShine's Booch-BQ is Flavored with Green Tea Kombucha & Honey
The food and beverage industry can further explore the use of kombucha and other fermented beverages to create unique and flavorful products.
CategoryLifestyle
Kombucha-Infused Muesli Mixes
Vogel's Café-Style Kombucha-Infused Muesli is Full of Live Cultures
Exploring the potential of incorporating kombucha into various food and beverage products.
CategoryLifestyle
Kombucha-Based Hot Sauces
Stinging Kombucha's Hot Sauce Replaces Vinegar with Kombucha
Disruptive innovation opportunity: Explore the creation of unique, health-focused food and beverage products that incorporate fermented ingredients and probiotics.
