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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,253 more

Kombucha-Infused

Kombucha is infused into food items and sauces

Trend–Brands in the food industry are taking note of the popularity of the beverage kombucha and infusing it into snacks and sauces. These infusions add flavor, while also ensuring that their products are elevated with the nutritious boost that kombucha offers.

Insight–Consumers appreciate crossover products because they function as a transition from a favored item, into something new with familiar elements. For most individuals, there's more appeal to novelty products when they're offered alongside elements that aren't new to them. In this case, the merging of kombucha and food products functions as an ideal transition for both the brand and the consumer.
Workshop Question - How could your brand create novelty products or services with elements familiar to consumers?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
19,448 Total Clicks
Date Range:
Oct 19 — Oct 19
Trending:
This Week and Mild
Consumer Insight Topics:

Featured Examples

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