Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Contouring Expanded

The practice once strictly kept to cosmetics is expanding in use

Trend - The practice of cosmetic contouring refers to the use of varying shades of makeup to shape facial features by mimicking shadows and highlights. Though its origins are onstage -- a technique used for decades everywhere from Broadway to the drag community -- it entered the mainstream consciousness by way of social media. It is now expanding beyond cosmetics as consumers have grown accustomed to this level of control in one aspect of their appearance, and want the same in others.

Insight - Though consumers enjoy the control cosmetic contouring grants them, they are less enthused by the effort and skill it requires to properly execute. This points to a conflict between the consumer desire to look conventionally attractive, and the desire to be authentic and "effortless." This points to a specific type of consumer who is holistically image-conscious; invested in enhancing their visual appearance, while also maintaining a non-illusory personal brand throughout the process.
Workshop Question - How could you grant consumers a sense of control, while still allowing them to appear authentic and effortless?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
33,704 Total Clicks
Date Range:
Jun 18 — Oct 19
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Pigmented Hair Masks
Pigmented Hair Masks
Moroccanoil's Conditioning Hair Masks Deposit Color
Comfortable Brightening Hairsprays
Comfortable Brightening Hairsprays
The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine
Multitasking Styling Sprays
Multitasking Styling Sprays
R&Co Centerpiece All-In-One Elixir Spray Fights Frizz & Fortifies
play_circle_filled Luminizing Hair Sprays
Luminizing Hair Sprays
Hairdresser's Husband by Lush Cosmetics Helps Hair Reflect More Light
play_circle_filled Heat-Activated Hair Highlighters
Heat-Activated Hair Highlighters
The dpHUE x Kristin Cavallari Blonding Brush Gradually Brightens
Root Coverage Concealers
Root Coverage Concealers
Clairol's Temporary Root Touch-Up Powder Effortlessly Covers Gray Hair
play_circle_filled Temporary Hair Mascaras
Temporary Hair Mascaras
Schwarzkopf's 'Hair Mascara' Precisely Covers Light or Gray Roots
Multi-Therapy Anti-Aging Devices
Multi-Therapy Anti-Aging Devices
Nurysh's Lyft 2.0 Combines LED, Massage and Ion Therapy
Revitalizing Neck Creams
Revitalizing Neck Creams
Tatcha Launched Its First-Ever Anti-Aging Neck Cream Exclusively on QVC
Premium Pharmaceutical Skincare
Premium Pharmaceutical Skincare
Vivier Creates Potent Products to Target Hydration, Aging and More
Affordable Vegan Skincare
Affordable Vegan Skincare
Fleur & Bee's Products are Packed with Nourishing Botanical Ingredients
Ultra-Hydrating Lip Treatments
Ultra-Hydrating Lip Treatments
This Neutrogena Lip Balm Hydrates for 24 Hours with Hyaluronic Acid
Minimal Vintage-Logo Cosmetic Lines
Minimal Vintage-Logo Cosmetic Lines
The Kith x Estée Lauder Line Marks a First for the Retailer
play_circle_filled Restorative Pro-Aging Skincare
Restorative Pro-Aging Skincare
Plum's Bright Years is a Pro-Skin Range for Plump, Healthy Skin
Cell-Renewing Hand Serums
Cell-Renewing Hand Serums
La Mer's Rejuvenating Hand Serum Targets One of the Most Exposed Areas
Deer Milk Skincare
Deer Milk Skincare
New Zealand's Kotia Creates Vitamin-Rich Creams, Toners & Serums
play_circle_filled Supportive Shapewear Bodysuits
Supportive Shapewear Bodysuits
'The Outer Body' by Heist Studios Mimics Connective Tissue
Galactic Posterior Masks
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
play_circle_filled Six-In-One Shaping Tanks
Six-In-One Shaping Tanks
Yummie's Design is a Lightweight, Versatile Shapewear Solution
Posture-Improving Shapewear
Posture-Improving Shapewear
'WearIT' Shapewear Creates the Optimal Silhouette for Women and Men
Deeply Hydrating Skincare
Deeply Hydrating Skincare
Peach & Lily's Skincare Essence is a Light, Refreshing and Water-Like
Drinkable Oat Yogurts
Drinkable Oat Yogurts
Hälsa Oatgurt is Free From Soy, Dairy, Gums, Carrageenan and More
Decadent Dark Chocolate Liquors
Decadent Dark Chocolate Liquors
Bouvery Chocolate Vodka is Made with Fair Trade Organic Cocoa
Gilded Iconographic Whiskey Bottles
Gilded Iconographic Whiskey Bottles
This Special-Edition Product Marks International Women's Day
Sandwich Cookie Iced Coffees
Sandwich Cookie Iced Coffees
International Delight Has Just Unveiled Oreo Iced Coffee
English Tea-Inspired Skincare
English Tea-Inspired Skincare
Noble Isle's Tea Rose Collection Reminds of Afternoon Tea Rituals
Protective Lemongrass Creams
Protective Lemongrass Creams
Jane Iredale's HandDrink Hand Cream Pairs SPF 15 & Natural Extracts
Nostalgic Caramel Ice Creams
Nostalgic Caramel Ice Creams
Ben & Jerry's Created a Special Stash Dessert Inspired by a 90s Song
play_circle_filled Superhero-Inspired Ice Creams
Superhero-Inspired Ice Creams
Nestle Launched Light Ice Creams from Dreyer's and Edy's in Fun Tubs
Dual-Ended Night Creams
Dual-Ended Night Creams
Avon's Intelligent Packaging Sensors Ensure the Product's Efficacy
Quick-Absorbing Body Moisturizers
Quick-Absorbing Body Moisturizers
Elemis' Targeting Toning Body Moisturizer Easily Soaks into Skin
Rosy Temporary Hair Tints
Rosy Temporary Hair Tints
The Kristin Ess Rose Gold Tint Gives a Pastel Twist to Any Hairstyle
Personalized Performance Leggings
Personalized Performance Leggings
Ultracor is Helping SoulCycle Attendees Make Custom Gear
Cream-Inspired Bath Bombs
Cream-Inspired Bath Bombs
Sol De Janeiro's Bum Bum Bath Bomba Recreates a Topical Cream Product
Firming Hibiscus Masks
Firming Hibiscus Masks
Kiehl's New Overnight Mask is Its First-Ever Firming Mask Treatment
Ultra-Sculpting Shapewear
Ultra-Sculpting Shapewear
Sculptwear's Shaping Lingerie Boosts Users' Appearance
In-Shower Rose Gold Hair Treatments
In-Shower Rose Gold Hair Treatments
Overtone's Treatment Supplies Brunettes with Fun Highlights
Brazilian Body Tightening Creams
Brazilian Body Tightening Creams
The 'Catch the Bum Bum Wave' Creams Come in Travel-Friendly Sizes
Layering Arm Hosiery
Layering Arm Hosiery
Spanx Arm Tights are Non-Shaping Layering Shirts You'll Want to Show Off
Posterior-Specific Exfoliants
Posterior-Specific Exfoliants
anese Created an Exfoliant Scrub Called 'That booty tho.'
In-Store Legwear Galleries
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
Complexion-Matching Shopping Tools
Complexion-Matching Shopping Tools
NUDEST's NUDEMETER Helps Shoppers Find Their Perfect Shade
Atheism-Touting Sneakers
Atheism-Touting Sneakers
'Atheist' Shoes Sport Pro-Atheism Logos on Their Soles
Body Positive Shapewear
Body Positive Shapewear
This Brand Produces Flattering Shapewear for Women of All Sizes
Rear-End Facials
Rear-End Facials
Brooklyn Spa 'Skin by Molly' is Offering Butt Facial Services