Kim Kardashian West, the reality-star-turned-entrepreneur, recently launched Kimono Shapewear, her own line of body contouring undergarments. The inclusive line will feature over nine shades in sizes XXS to 4XL to help support and shape all bodies.
The line was released via Instagram and was shot by Vanessa Beecroft. “There have also been so many times I couldn’t find a shapewear color that blended with my skin tone so we needed a solution for all of this. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support,” Kardashian stated via social media. The Kimono Shapewear line comes as body contouring underwear and full suits, to give consumers added confidence in any outfit.
Image Credit: @kimkardashian/Instagram
Key Themes Behind This Trend
- Inclusive Shapewear
- Creating shapewear for all sizes and skin tones to promote inclusivity in the industry.
- Body Positive Undergarments
- Developing shapewear that enhances natural curves and promotes body positivity.
- Social Media-driven Fashion Lines
- Using social media platforms to promote and sell fashion products, thereby tapping into a vast market and enhancing brand loyalty.
Where This Applies
- Fashion and Apparel
- Creating innovative and inclusive undergarments that enhance customer comfort and confidence while also promoting body positivity.
- Beauty and Cosmetics
- Developing shapewear that complements skincare and other beauty products to provide a comprehensive solution for customers.
- Marketing and Advertising
- Utilizing social media platforms to promote fashion lines and advocate body positivity, thereby strengthening customer relationships and enhancing brand reputation.
