Based on ancient practices, cupping is offered to this day as an alternative therapy that can help to encourage blood flow, relieve stiffness, pain and even diminish cellulite—while this service is often provided by massage clinics, Cheeky Physique offers a body contouring kit for cupping at home.
The 'Cheeky Cups' are touted as a "modern body contouring system" that is made up of two silicone massage cups, a travel pouch and an instruction manual. By applying a gentle suction to the lower body with the cups, consumers have the potential to receive the benefits of boosted circulation, detoxification and smoother skin.
Cheeky Physique offers a range of targeted body care products, such as Tummy Sleek, Sublime Bust and Contour Sleek, a firming body oil for cellulite.
What Makes This Trend Stand Out
- At-home Cupping Kits
- Opportunity for businesses to innovate and create DIY cupping kits for consumers to use at home.
- Alternative Therapies
- Therapeutic businesses can explore and develop new alternative therapies to cater to the growing demand for non-traditional treatments.
- Targeted Body Care Products
- Companies can focus on creating specialized body care products that target specific areas of the body for various purposes, such as firming or cellulite reduction.
Sectors Adopting This
- Massage and Wellness
- Massage clinics and wellness centers can expand their services by offering at-home cupping kits or incorporating alternative therapies.
- Beauty and Skincare
- Beauty brands and skincare companies can develop their own cupping kits or create innovative products that complement cupping therapy.
- Health and Fitness
- Health and fitness businesses can incorporate cupping therapy into their offerings, promoting its benefits for better circulation, detoxification, and injury recovery.
