Arizona Beverage Co taps Dixie Brands Inc, a cannabis company based in Dever, to join forces as it takes its first steps into the cannabis industry. The collaborative effort will see Dixie manufacturing and selling the products through its selection of licensed dispensaries.
Currently, Dixie creates and sells products across five US states -- this includes a series of tinctures, topical creams, beverages, weed vaporizers, and candies. Arizona is planning to expand its cannabis project with gummies and vape pens before broadening further with what it is familiar with -- lemonade, tea, soda, seltzer, and coffee. The duo will be selling the collaborative products in America before branching off to the Latin American and Canadian market as well.
What Makes This Trend Stand Out
- Cannabis Collaboration
- Collaboration between a beverage company and a cannabis company to expand product offerings and markets.
- Cannabis-infused Beverages
- The development and sale of cannabis-infused beverages for the expanding legalized cannabis market.
- Expansion Into New Markets
- Leveraging partnerships to capitalize on emerging legal cannabis markets in the US, Latin America, and Canada.
Sectors Adopting This
- Beverage Industry
- Opportunities for beverage companies to enter the cannabis industry and expand product offerings.
- Cannabis Industry
- The potential for cannabis companies to partner with established beverage companies to expand their product offerings and distribution channels.
- Hospitality Industry
- The potential for cannabis-infused beverages to disrupt the hospitality industry and create new revenue streams for hotels, restaurants and bars.
