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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,254 more

Drinkable Omega

Omegas are highlighted in health-boosting beverages

Trend - Omega-infused beverages are increasingly common as everyday drinks adopt supplements and vitamins to better appeal to health-conscious consumers. Coming in alternative forms like CBD-infused drinks or cocktails, these products are able to cater to consumers' desire to indulge, but responsibly.

Insight - As consumers become more concerned with their health, they're increasingly conscious of the extra effort it takes to adapt to lifestyles that are better for their overall wellness. Between professional and personal responsibilities, some consumers have a difficult time opting for nutrition over convenience. Thus, products that merge these two benefits cater to "halfway healthy" consumers looking to simplify the process of achieving wellness.
Workshop Question - How could your brand prioritize convenience in the purchase journey or in product experience?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
31,886 Total Clicks
Date Range:
Oct 18 — Oct 19
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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