Category
Lifestyle
Assisted Choices
Trend cluster
Category
Drinkable
Omega
Omegas are highlighted in health-boosting beverages.
3.1
Trend score
Trend
What is the Drinkable Omega trend?
Drinkable Omega: Omega-infused beverages are increasingly common as everyday drinks adopt supplements and vitamins to better appeal to health-conscious consumers. Coming in alternative forms like CBD-infused drinks or cocktails, these products are able to cater to consumers' desire to indulge, but responsibly.
Insight
The consumer insight behind the Drinkable Omega trend
As consumers become more concerned with their health, they're increasingly conscious of the extra effort it takes to adapt to lifestyles that are better for their overall wellness. Between professional and personal responsibilities, some consumers have a difficult time opting for nutrition over convenience. Thus, products that merge these two benefits cater to "halfway healthy" consumers looking to simplify the process of achieving wellness.
Trend themes
Themes within the Drinkable Omega trend
Three behaviours holding the trend together01
Omega-infused Beverages
Offering a simplified way for health-conscious consumers to achieve wellness through daily drinks.
02
Functional Beverages
Providing health benefits beyond basic hydration, focused on specific health concerns.
03
Fruit-Flavored Health Drinks
Aiding in nutrient absorption and reducing degradation for increased health benefits.
Industry implications
What the Drinkable Omega trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in health-focused drinks become increasingly popular for wellness-seeking consumers.
For
Supplements and Vitamins
Omega-infused beverages provide new opportunities for supplement and vitamin companies to create innovative products.
For
Alternative Health and Wellness
With the merging of indulgence and wellness, alternative health and wellness industries can take advantage of consumers' desire for halfway healthy options.
Workshop question
How could your brand prioritize convenience in the purchase journey or in product experience?
Trend signals
Trend signals for Drinkable Omega
Trend score 3.1 out of 10, from popularity 47%, activity 38%, freshness 9%.
Popularity47%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Drinkable Omega trend
4 featured examples from Oct 5, 2018 to Oct 23, 2019CategoryLifestyle
Alternative CBD Drinks
CannaDrink will be Infused with HempOmega Where CBD Isn't Approved
The health and wellness industry can develop alternative products to THC and CBD infused foods and beverages using HempOmega as an ingredient.
CategoryLifestyle
Health-Boosting Functional Beverages
Bio-Up's Drinks Support the Heart & Cholesterol Levels
Functional beverages with health benefits are a natural fit in the lucrative health and wellness industry.
CategoryLifestyle
Fruity Omega-Rich Beverages
Gomega's "Superfusion" Drinks are Full of Antioxidants & Healthy Fats
Disruptive innovation opportunity: Develop new beverages that combine health benefits and appealing flavors to cater to a growing market of health-conscious consumers.
CategoryArt & Design
Sea Buckthorn Berry Cocktails
Chef Anthony Strong from Prairie Boasts a Health-Focused Gin Drink
The food and beverage industry can explore the potential of incorporating sea buckthorn berries in various dishes and drinks to cater to health-conscious consumers.
