Shopping cart systems adopt connected capabilities
Trend - With the rise of smart technology in retail spaces has come its integration into some of the less more inessential aspects of the purchase journey. Shopping carts that come with connected capabilities are able to ease the customer journeys in-store, with everything from artificial intelligence to self-stopping functions.
Insight - As consumers grow accustomed to connected products in both the home and during shopping experiences, smart capabilities can be seen in even the most frivolous items and services. Consumers–largely prioritizing interconnected convenience in the modern age–are increasingly looking for ways to streamline their lifestyles as they balance both professional and personal responsibilities. Connected capabilities in everything from fun to functional products aims is able to merge that gap.
Insight - As consumers grow accustomed to connected products in both the home and during shopping experiences, smart capabilities can be seen in even the most frivolous items and services. Consumers–largely prioritizing interconnected convenience in the modern age–are increasingly looking for ways to streamline their lifestyles as they balance both professional and personal responsibilities. Connected capabilities in everything from fun to functional products aims is able to merge that gap.
Workshop Question - How could your brand better utilize connected tech?
Trend Themes
1. Connected Shopping Carts - Consumers are seeking convenience in-store and connected shopping carts are providing more than just a means of transportation, but instead offer personalized experiences and simplified checkouts.
2. Customer Service Robots - As consumers continue to prioritize interconnectivity, CLOi's customer service robots provide human-like solutions that enhance convenience for the hospitality and retail industries.
3. Smart Market Solutions - Unstaffed stores are becoming the next-gen shopping experience with personalized, interactive experiences through NFC and RFID products, secure payment technologies, and other retail solutions.
Industry Implications
1. Retail - Integrating new technologies, such as connected carts and smart market solutions, improve the shopping experience and streamline the checkout process for retailers.
2. Hospitality - Customer service robots, such as LG's CLOi line, automate mundane tasks and support hotel and airport environments, allowing for human employees to focus on higher value tasks.
3. Automotive - Auto brands, such as Ford, can apply safety-focused technology, like Pre-Collision Assist, to solutions in other industries, providing innovative and unmatched safety assistance.
